Yearly Blog Archives: 2012

What Are Your New Year’s Resolutions for Your Blog?
Michele A Scism - Small Business Consultant and Marketing Strategist

Want more clients?  Make more money? To build your list?.  One of the easiest ways to do that is to get more consistent with your content creation.  For most of us, blogging is the easiest way to do that because you can use the content you create on the blog on all of your social media platforms (Facebook, Twitter, Pinterest and Linked In plus whatever *new* platforms will be evolving in 2013.

Blogging is the secret sauce that will allow you to create a rocking business in 2013!

In the past two years, I have built a beyond six figures business.  Having a coach, doing teleseminars played a part – but I never would have built my list or increased my web traffic to the point where I was effective without blogging.   One of the best ways to get better at blogging is to set some concrete goals (or New Year’s resolutions) for your blog.

By Michele A Scism

Relax! Enhance Your Holiday Moments Using These Timely Affirmations
Paula Eder - The Time Finder Expert, Founder of Finding Time

Finding time to relax can be a real challenge during the holidays.  But, if you don’t relax, there’s a good possibility that stress will drain your moments of their joy and meaning.

So, today I’d like to share some affirmations to help you let down and relax, no matter what.  Using these affirmations, you’ll find time for yourself … and be able to let go of the inevitable stresses and strains that  come with this busy time of year.

So, read, relax … and enjoy!

First, I suggest that you take a quick inventory of your self-care baseline.  Ask yourself:

By Paula Eder

5 Reasons To Use Pictures In Your Marketing
Michele A Scism - Small Business Consultant and Marketing Strategist

I created a step by step event marketing plan for the clients in my group and private coaching programs.  One of the things that stood out for the clients who watched the weekly video was how important pictures are in our marketing efforts here at Decisive Minds.

Here are five reasons to use pictures in your marketing:

  • A picture is sometimes worth a thousand words.  Clients like to see what they are getting. Using pictures to explain concepts often means less words and clearer text.
  • Search Engine Optimization Images open another place for your web page, blog or social media posts to be picked up by search engines.  All you need to do to take advantage of the SEO boost is use keywords in your image descriptions.
By Michele A Scism

Time Tracking Tools: Back to the Basics
Paula Eder - The Time Finder Expert, Founder of Finding Time

Time tracking is a key component in any time management system; and it’s something that I’ve been writing a lot about lately in my posts.  There are so many options; where do you start?
Remember that iconic scene in “The Graduate” when a family friend comes up to Dustin Hoffman at his graduation party to give him some advice?  He looks intently at the new college graduate and says just one word:


Well, in talking about time tracking, if I had to choose just one word of advice, I think the choice might surprise you!

The Time Tracking Terrain.

There are lots of on-line time tracking tools out there; and many of these are available in both paid and free versions.  They are also scaled for small business owners and solopreneurs as well as, in many cases, for larger businesses where time tracking for multiple employees becomes an important issue.

By Paula Eder

Forget the 12 days of Christmas… Look at the 12 WAYS to Get Publicity
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If you want publicity, you should consider writing news releases. A well-written release can dramatically increase your sales and greatly enhance the image of your business or products.

According to PR Week, figures show one dollar invested in PR returns an average of about $6, whereas one dollar invested in mass market TV advertising might yield about $1.25.

While no one can guarantee your press release will be published or used for an article, here are twelve ways to greatly improve your chances. (Number thirteen would be to get Press Release Success and have the templates and software to make the job easy.)

By Admin Text-Only Editing

A Little Video to Stir Your Soul
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Every time I listen to this young man sing this song…I’m blown away by the range of emotions that race through me. His voice combined with the powerful words carry me away and everything just feels right.

I’m sharing it with you today because I think it will do the same for you!

Sit back, relax, breathe and allow yourself to be swept away for the next 3 minutes. You’ll be glad you did!

If you enjoyed it – Pass it on to others as I have to you!

If you like this video clip, I encourage you to Share it with the world and join me on my mission to empower and inspire millions of people around the globe.

At the end of this video you’ll see simple instructions on how you can help.

Together we can spread words of Encouragement, Inspiration & Empowerment one video at a time… and wouldn’t you agree our world could use a little more “Positivity” these days!

Together we can make a difference…

By Admin Text-Only Editing

Why Are You Watching That?
Lisa Bloom - Speaker, Author, Coach, Storyteller

What are you reading? What’s influencing your state of mind? What are you allowing into your life?

I was visiting a friend a few months ago. She seemed distracted and not altogether happy. After a little while I asked her what was bothering her? She told me that that morning she had gotten up in a great mood and with her morning cup of coffee, she had started to browse Facebook. She had seen a post from a ‘friend’ that had really disturbed her.

She told me that this friend, someone she actually knows in real life, sends very graphic and very disturbing posts about all kinds of abuse; children, animals, women.  She said that she likes to know what’s going on in the world but this had really upset her and made her feel quite depressed.

It really struck a chord with me.

By Lisa Bloom

Seven Strategies for Doing Business in Times of Crisis
Fabienne Fredrickson - Founder of (Previously

As entrepreneurs, we move quickly in business. We make decisions with breakneck speed. We implement in the blink of an eye. We innovate. We execute. We tend to be nimble, spontaneous, and mission driven. As entrepreneurs, it’s part of who we are—and we have the technology at our fingertips to assist us even further.

But there are times in life and business, when we need to take a step back, breathe, slow down—and think it through more carefully than usual—especially during those rare times of national, even global crisis. For us, that has happened twice in just the last two months with two national tragedies that hit very close to home here in Connecticut, where Client is headquartered.

Both times—first during Hurricane Sandy (one of the most severe storms to ever hit the East Coast) then again during the Newtown shootings (one of the deadliest school shootings in history), our nation experienced deep heartbreak as we watched our fellow citizens endure pain and severe loss. And both times over that short span of two months, we as a small company with clients to serve, employees to support and year-end goals to meet, were in the middle of a major business launch.

By Fabienne Fredrickson

It’s All About Taking Care
Laureen Wishom - The Growth * Success * Acceleration Expert

Whether you are nurturing a business, career, a family, an intimate relationship, or a secret dream, your time and energy are the most valuable commodities you possess. No matter how wisely you spend them, the truth is that they are limited in supply and are  extremely precious.

Another truth: productivity and energy both depend on your providing the right fuel. Just like a car, when we aren’t fueled and properly maintained, we don’t run very well. When we don’t give ourselves the care that allow us to be at our best—we simply aren’t our best. We don’t perform at our highest potential, we don’t have our best gifts to give to others, and we simply don’t feel as good as we should. We don’t shine anymore.

We all need quality fuel (and I’m talking about a lot more than just food) to fuel the full, vibrant, unique life that we all want to live. Fueling doesn’t have to be difficult or radical.

By Laureen Wishom

Santa – Your Go-To Marketing Pro
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He’s the one man who really knows if you’ve been good or bad. But did you additionally know that Santa also knows great marketing?

Just think about it. The jolly ol’ elf is one of the supreme marketers of all time – and nobody of us have even really seen him in the flesh!

So take a little advice from the guy who doesn’t fit the pop idol ideal (after all red suits and a belly like jelly aren’t exactly something the fashionistas rave about), but every year always makes a remarkable impression:

1. Stick with what works. Each year, Santa’s message is dependable. Santa Claus never changes his persona or what he stands for as he found one that works for him. All too often, business owners feel the need to jump on the ‘next big idea,’ even though what’s being done marketing-wise is established and accepted.

By Admin Text-Only Editing

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