Everyone likes a good story. This is especially true in business when you tell the passion-filled story of your success. That’s because listeners are captivated, aching to imagine their own success story too.
What is a Compelling Story?
Many entrepreneurs can actually point to a specific, defining moment or a series of determining events that brought them to where they are today. This is the foundation supporting your achievements which can provide you with instant credibility among your prospects.
For me, my compelling story is the tale of how I went from struggling financially because I didn’t have enough clients to a full practice, bursting at the seams in just eight months. The remarkable turnaround happened as I began learning everything I could about marketing, networking and managing my business. The end result was creating my own Client Attraction System™ which helped me to completely vanquish the intense worry that kept me up at 3am.By Fabienne Fredrickson