Monthly Blog Archives: February 2012

Richard Simmons, Mark Zuckerberg & You
Justin Krane - Money Strategist for Business Owners

It was 1975. Richard Simmons had big hair and dolphin shorts. Major high energy and those funky tank tops. He lost 123 pounds. He has kept it off for over 40 years because he was so inspired to teach the world how to live and be healthier.

It was 2004. Mark Zuckerberg was at Harvard. He didn’t need to lose any weight. He just had his grey hoodie and a passion to help people socially connect with one another online.

People buy what you believe. Not just what you sell.

Its 2012. You own your own business. You have pulled a “Richard Simmons” and cut costs. You’re running a lean business. You have less overhead. More of your sales are turning into profits, adding to your bottom line. You now have higher profit margins like Zuckerberg’s Facebook does.

By Justin Krane

Top Marketing Questions: How Much Time Does it Take to Be a Success?
Admin Text-Only Editing - Text Only Admin

You see, I’ve been asking questions and listening to my coaching and mentoring clients, as well as my other customers, and these questions seem to be the ones everyone is asking.

Let’s get started:

How much time does it take to be successful online? How many hours do I need to be working?

Obviously, the pat answer is the more time you put in the faster you can reach your goal. But let’s face it: it’s not the answer you are looking for, right?

Frankly, it’s not about the hours or the amount of time you spend on your business; it’s how you define success that matters first.

What is success? That depends on you.

By Admin Text-Only Editing

Make More Money by Going Beyond the One-on-One Model
Fabienne Fredrickson - Founder of (Previously

Recently, one of my clients was expressing her concern over how she earns money. She realized she has limited how much money she can make by relying solely on one-on-one clients and small groups.

Until now, she has preferred to work with one person at a time or even small groups to keep the activity hands on with lots of personal attention. That does limit her income because there are only so many hours in a day where she trades hours for dollars. To earn more, she’ll need to reach more people at the same time.

This requires a bit of a mindset shift to think about how she can better leverage her offerings. Opening up to ideas that produce more income in the same amount of time will be the key to reaching the next level of earning.

By Fabienne Fredrickson

How do You Get the Word Out About a Product Launch to as Many People as Possible?
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

This question came from the survey I’m currently doing — asking people for their biggest questions about product launches.

I’m going to give you this answer in two parts. First off, I want you to take a good hard look at your offerings — both your free “taste” (like a preview call, webinar or video content series) and your actual paid product. Is it something your ideal client REALLY wants? Is it also interesting or entertaining to them? Does it give them a sense of community and connection?

You see, I can give you a laundry list (which I will in a moment) about how to get the word out, but if you don’t have a strong offer — something that creates its own energy and excitement, it’s going to be that much more difficult to create a buzz around it.

By Michele Pariza Wacek (Michele PW)

Mastering The Basics
Marty Marsh - Follow-Up & Stay-In-Touch Marketing Strategist

Personally, I don’t care anything about football, but I love this story:

Vince Lombardi, the great and legendary football coach for the Green Bay Packers would start each season with a lecture to both the veterans and the rookies on the basics of football. He would literally hold up a football and say, “This is a football.” Then he’d extol the features of it and then talk about kicking it, carrying it, and passing it.

Then he’d take the team out to the field and he’d say, “This is a football field.” He’d then tell them all about a football field and what you do there. Apparently, he did this ritual every year even after the Packers became NFL champions and won two super bowl contests.

By Marty Marsh

Pinterest, A New Tool
Paula Eder - The Time Finder Expert, Founder of Finding Time

Here’s the new tool I wanted to share with you today.  It’s called Pinterest and is described as a ‘virtual pinboard.’ As they say on their site:

Pinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.

Best of all, you can browse pinboards created by other people. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests.

There’s a very interesting post about Pinterest on TechCrunch, which highlights its popularity:  “To give you some idea of how hot this product is, do you know of any other invite-only beta that has over 1.5 million active users on Facebook?”

By Paula Eder

Your Virtual Assistant or Online Business Manager Can Manage Client Care
Sophie Zollmann - Certified Online Business Manager/Social Media Manager

Customer service is one of the most important parts of any business. It doesn’t matter if your customers are clients or they’re customers purchasing from you. It’s all the same. It needs to be a top priority and high on the list of things you must do.

Client care or customer service is a task you can hand off to your Virtual Assistant or Online Business Manager to handle. You can train this person to do every aspect of it or you can ask her how to get it to a point where you can easily handle it. The most important thing is to make sure you’re both on the same page and your VA or OBM knows exactly what to do to be prepared for any situation that may arise.

There are a number of ways to handle your customer service needs. Email, online chat, or phone calls are just a few, but they are the most popular ways. Each of these ways will work no matter where your VA or OBM is located, so you’ll want to consider where your customers or clients are based out of and how they would best like to contact you. Then you work a plan to make that happen.

By Sophie Zollmann

How to Get Testimonials When You Are Starting a New Practice
Fabienne Fredrickson - Founder of (Previously

At the start of a new practice, you need proven results, testimonials from satisfied clients and people familiar with your work who can send you referrals. But, how can you acquire these fundamental business elements at the beginning? This can be such a “Catch 22”. Without clients, how can you figure out the benefits of your work, get testimonials if you haven’t worked with anyone, or hope to get referrals?

Here’s a powerful solution to get you rolling: Seek out scholarship clients! Even though you will be working for free initially, this can be a valid and fruitful business exchange. The reason you want to do this is it gives you the opportunity to get some crucial practice making your offer and testing out your proprietary system. Plus, in this business exchange, you provide free coaching and in exchange the clients provide the needed feedback. Ask your scholarship clients specifically for these three requirements in lieu of payment:

By Fabienne Fredrickson

A New Attitude
Marty Marsh - Follow-Up & Stay-In-Touch Marketing Strategist

Another week has just flown by. I can’t believe we’ve already passed the mid-February mark.

My dad — who’ll turn a very young 92 years old in April — says that when you get to be his age, time really flies. Well, I don’t know how it could go any faster than it feels like already.

I’ve always been one of those people who feels as though time is my enemy. Specifically, that there’s never enough of it. I think that largely stems from having not been very focused for much of my life.

I’m in the process of changing my attitude toward time and part of that change is that I’m going to stop complaining about a lack of time. That’s hard to do for someone like me who has always complained about lack of time.

By Marty Marsh

Why Do I Leap?
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

This week, I’m traveling and leading my Diamond Money Goddess retreat. So instead of my regular marketing article, I thought you would love and appreciate a blessing, from me to you.

Why do I leap? Because…

My passion for making a difference is far greater
than any fear of failure that might try to slow me down.

My commitment to helping others means
I refuse to hide out or stand still.

My definition of integrity includes
challenging myself to live my truth, no matter what.

I would rather make mistakes than to say I never tried.

And my desire to be a successful entrepreneur
isn’t just a passing fancy.

Which is why, today, I am leaping forward,
without knowing exactly how it will turn out,
but certain that I am living my spiritual path.

By Michele Pariza Wacek (Michele PW)

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