It was 1975. Richard Simmons had big hair and dolphin shorts. Major high energy and those funky tank tops. He lost 123 pounds. He has kept it off for over 40 years because he was so inspired to teach the world how to live and be healthier.
It was 2004. Mark Zuckerberg was at Harvard. He didn’t need to lose any weight. He just had his grey hoodie and a passion to help people socially connect with one another online.
People buy what you believe. Not just what you sell.
Its 2012. You own your own business. You have pulled a “Richard Simmons” and cut costs. You’re running a lean business. You have less overhead. More of your sales are turning into profits, adding to your bottom line. You now have higher profit margins like Zuckerberg’s Facebook does.By Justin Krane