Monthly Blog Archives: May 2012


Sponsorship Deals
Admin Text-Only Editing - Text Only Admin

I just heard of a new sponsorship scam. A colleague was approached by a group claiming to represent companies looking to invest in her. Luckily, she didn’t fall for it.

Big companies, like Dell, Starbucks and Saratoga Water, will do sponsorships. But they don’t hire a company to go out and find people like you and me to award them to.

There is a better way to secure these sponsorships – not only for live events – but for ALL the marketing you do! (So far I’ve secured more than $90,000 this year in sponsorships!)

By Admin Text-Only Editing


Finding Time by Viewing Deadlines Through Fresh Eyes
Paula Eder - The Time Finder Expert, Founder of Finding Time

Finding time to actively welcome and appreciate each moment can liven up your day.  And something as simple as changing how you view deadlines can help.

So, if you feel haunted by the upcoming red circles on your calendar, how about trying a fresh way of working with them?  Approaching your deadlines differently and concluding your tasks in a timely manner definitely regenerates your Priority Power™.

Let’s start with the basics in your approach to your deadlines.  First and foremost, “deadlines” sound so … dead.  I prefer to think of them as “due dates”, instead.

What a positive re-framing of the concept.  Each completed task not only marks the end of something – it also “births” new possibilities!

By Paula Eder


How to Choose Your Niche As a New Coach
Fabienne Fredrickson - Founder of Boldheart.com (Previously ClientAttraction.com)

As a new coach, you might find yourself struggling with choosing your niche. From a marketing perspective, this is a very important step. But if you are just out of the gate, you may be feeling like you can help so many different kinds of people and are confused about which way to turn.

I’m going to let you off the hook for a short time. I once heard Thomas Leonard, the founder of CoachU and Coachville say “Coach 100 clients and then you will find out what your niche is.” So for right now, you can decide NOT to pick a niche.

I do recommend that you decide on the general direction for your practice. When you start networking and talking to people about what you do, if you at least have an overarching theme it will help people get a better understanding of what you do and who you can help. For example, you will want to decide of you are a business coach, life coach or relationships coach. But within that, you don’t have to know this minute the exact niche you’ll be focusing on at first.

By Fabienne Fredrickson


What Dancing With the Stars Can Teach You About Business
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

In case dancing isn’t your thing, Donald Driver, wide receiver for the Green Bay Packers, won this year’s Dancing With the Stars.

Even if you’re not a Green Bay Packers fan, there are a lot of reasons to root for Donald. He’s the classic rags-to-riches story: Dad in jail when he was born, family was homeless during much of his childhood. He was a seventh round draft pick of the Packers and ended up becoming one of the most productive receivers in Packer history. (Plus he’s just an all-around really nice guy.)

But even though Donald is probably worth having an article devoted to him, that’s not why I’m doing it. Why I’m doing it is because the same strengths Donald brought to his career with the Packers is what ultimately was responsible for him winning Dancing with the Stars.

By Michele Pariza Wacek (Michele PW)


Social Media vs. Email Marketing
Marty Marsh - Follow-Up & Stay-In-Touch Marketing Strategist

Social media is good, but email marketing has a higher — and more easily measured — ROI.

The various social media outlets are great for getting the word out about who you are and what you do.

They’re even good for helping to build relationships with new people, but social media can only go so far, and is often a scatter-shot sort of marketing method.

You want to get as many people as possible that show interest in you onto your email marketing list so that you can really start building a relationship with them and to start the sales process.

By Marty Marsh


Tips for Managing your Social Networking Posts
Sophie Zollmann - Certified Online Business Manager/Social Media Manager

Social networking posts are the perfect way to build trust with your market and advertise your business. These types of posts are free to do which makes it even better yet, but the problem occurs when you find you’re spending too much time on these social networking sites and not enough time working your business.

If you’re finding you spend way too much time using social networking sites like Twitter and Facebook, you need to find a way to manage your time better. This is a difficult task to manage as you may feel this is the only way to have contact with other adults, but you need to make it happen or you’re going to find your business will suffer.

By Sophie Zollmann


The Secret Behind Power and Success – Saying Yes
Admin Text-Only Editing - Text Only Admin

I get asked this question all the time, “Monica, how do I become more successful?  How do I get more people to see me as powerful?”

And the answer could literally be pages and pages long.

But I’ve come to see one thing that really stands out in those that are successful and powerful: they say “Yes” even when they are afraid and uncertain.

They say Yes to go to an event where they know no one.

They say Yes to follow up with a client who backed out of a program.

By Admin Text-Only Editing


Building Relationships That Build Your Business
Admin Text-Only Editing - Text Only Admin

Growing up at a flea market certainly taught me some lessons about life, people, and business. One of those lessons is that the foundation of a great business is built on great relationships. I learned so much from my dad on this topic that when Marnie Pehrson asked me to contribute a chapter to her next book on the subject, I excitedly said “Yes”.

And I also jump at any excuse to tell a good flea market story!

The book is called Trust Your Heart: Building Relationships That Build Your Business. 25 entrepreneurs- all very different, but sharing the same values around people, relationships, and business- contributed chapters. Some are funny stories (do check out my Flea Market Wedding story and the PR event it became), others touching and heartwarming, yet others strategic and instructional.

By Admin Text-Only Editing


Spending and Savings Plan Puts You in Control
Justin Krane - Money Strategist for Business Owners

A Spending and Savings Plan Lets You Ditch the “B” Word

I’m feeling nauseous talking about it. I probably shouldn’t even bring up this word because every time I hear it, I start to think about what I can’t have rather than what I can have.

The word is BUDGET. Ughh!! I’m getting all choked up.

Budgeting makes me feel like I have to cut back and not spend any money — like I can’t even go out to dinner.

By Justin Krane


5 Tips for Getting More from Google+
Michele A Scism - Small Business Consultant and Marketing Strategist

OK,  I admit it… I am not a guy and not a geek, so it has taken me a while to truly embrace Google Plus .  I know that using Google+ is great for search engine juice and that there are some very interesting people to meet there who don’t hang out as much on Facebook and Twitter – but Google Plus isn’t quite as engaging as Pinterest (or even Facebook).  I did have a chance to “hangout”with the Buzzboosters once in Google+, and I see the potential – but I’m just not there yet.

To help me get over my Google+ issues, I recently read Guy Kawasaki’s new book What the Plus! which explains Google + step by step in a way that got me excited.

By Michele A Scism

Search
Generic filters
Match phrase exactly
Search in title
Search in content
Filter by Custom Post Type
Posts
Articles
Self-Studies
Free Templates