Monthly Blog Archives: August 2012


Four Ways to Spice Up a Special Offer and Turn Prospects Into Clients Fast
Fabienne Fredrickson - Founder of Boldheart.com (Previously ClientAttraction.com)

Are you ready to shake things up in your marketing? From time to time, you may want to run a special promotion to create strong interest in a particular program and get a bunch of new clients quickly. Let me share four specific things you can do to spice up any promotion so that prospects get excited and take action right away.

1. Be very clear about the results you are offering. When you run a special offer, your communication needs to be crystal clear. Explain the exact results or solution you are offering so that people can recognize themselves and their needs immediately. When you tap into their pain, and that “do anything-pay anything” place, prospects will be motivated to register and become clients much more quickly.

2. Announce the value of the special offer. People are more motivated when they know how much they can save. When you announce your promotion, make sure you explain the full value of your offer and then the exact amount clients will save when they sign up. This gives prospects a clear idea of why they don’t want to miss this unusual and valuable opportunity.

By Fabienne Fredrickson


Find Time to Quickly Remove Formatting from Your E-mails – 3 Time-Saving Tips!
Paula Eder - The Time Finder Expert, Founder of Finding Time

Finding time to send out engaging and clearly-written e-mails is an important part of connecting on-line, whether you’re communicating with friends, customers, or colleagues.  Sometimes, though, technology (in this case, in the guise of text formatting) can offer unanticipated challenges to realizing this goal.  A case in point is an e-mail that we sent to our list last week.

It was about a free call being offered by my friend and colleague Heather Dominick.  I wanted to share it with my list because I know Heather’s work, and this was an excellent opportunity for others to get a taste of what she offers.  Our e-mail, set up in plain text, went out on Tuesday morning and soon after, I discovered that, while it looked just fine on most platforms, on my Mac it included all sorts of strange formatting and confusing characters.

By Paula Eder


When Your Brand Image Doesn’t Match Your Practices
Admin Text-Only Editing - Text Only Admin

If a company’s brand image is out of alignment with its day to day practices, then you’ve got disconnect, dear friend. And you know what happens when buyers feel disconnected from their beloved brands? They become former buyers and disgruntled customers.

Let me illustrate the point with a personal experience.

I’ve been promising my daughter a new bedroom set for ages. The kid grew like a weed this last year and she was still stuck in this kiddie bed that barely fit her. We found a bed in the IKEA catalog that she really liked and decided to get it. Walking through the showrooms is like entering a dream world where rooms are kept neat, all things are cleverly stored, and the smell of Swedish meatballs warms your heart. Ahhhhh, to live in this dream, you think to yourself as you write down all the item numbers on your handy worksheet.

By Admin Text-Only Editing


Why Organization is Important
Admin Text-Only Editing - Text Only Admin

Organization is more than having an in/out box on your desk and labels on your files. Sure those are both good things if you actually use them. However, your systems are more important.

Systems are the step by step processes that help you get and stay organized. Without them you run the risk of:

  • Losing information
  • Losing time
  • And (oh dear!) losing money

However, when you create great systems you can reverse all of those things. You save time and money and ultimately you make your business more profitable and your life more pleasurable. That’s pretty great, right? Here are a few proven tips to help you get and stay organized by using systems.

By Admin Text-Only Editing


Don’t Know What to Pin on Pinterest? Here are 5 Ideas for Great Visual Content
Michele A Scism - Small Business Consultant and Marketing Strategist

The second question people ask when I start talking about Pinterest is “what should I be pinning”. (If you are curious, the first question is still “what is Pinterest?” )

If you have a business that is not easily pictured (i.e. business strategist), it can be difficult to know exactly what you should be pinning to promote your business.

Beginning pinners are often envious of their colleagues in the craft, cooking and travel industries that have more obvious pins to make.  Honestly, though, I’ve been finding out that Pinterest can work for any kind of business.

By Michele A Scism


Find Time to Pare Your Plugins and Optimize Your WordPress Site
Paula Eder - The Time Finder Expert, Founder of Finding Time

Finding time to optimize the speed and responsiveness of your WordPress blog or website is time well spent.  That’s because most internet travelers aren’t going to wait around while a slow site loads.  They’ll be on to another blog – and you’ll have lost a potential reader.  (Meanwhile, your site churns away, struggling to pull itself up onto the screen.)

So, as intriguing as the latest plugin may be, it’s important to consider carefully before installing it.  WordPress offers literally thousands of enticing plugins for bloggers and webmasters.  But the thing is, every nifty tool that you add to your site increases the potential for problems.  As noted above, the time it takes your site to open will increase.  In addition, plugins can increase vulnerability to security breaches and other technical problems.

By Paula Eder


Quick Productivity Tip: Gmail Email Templates
Admin Text-Only Editing - Text Only Admin

Save time with email templates!  For repetitive emails creating an email template can be a huge timesaver and you can tweak and personalize it as needed.  In Gmail, click on  settings, then click on Labs, scroll down until you find the Canned Responses Lab and enable it. Voila!

By Admin Text-Only Editing


Take a Risk
Admin Text-Only Editing - Text Only Admin

What sounds risky to you?

  • Bungee jumping?
  • Rock climbing?
  • Swimming with sharks?
  • What about public speaking?
  • Is publishing a book with your name as the author risky?

If you look at the list above some might feel riskier than others. In fact most people would rather swim with sharks or go bungee jumping than speak in public. Of course, no one ever died from public speaking but it conjures up the same death defying fears.

By Admin Text-Only Editing


Three Simple and Easy Networking Strategies to Get Clients
Fabienne Fredrickson - Founder of Boldheart.com (Previously ClientAttraction.com)

If you have started a new business and spent time and money on developing your branding and online presence, that’s great. Establishing your brand can ensure all your communication will be clear and reinforce your image. But you still need clients right? Ultimately, the need for clients should be your first priority for a new business.

When you are ramping up a practice, there is one amazing and powerful way to get the exposure you need. It’s networking! A very impactful marketing tool, networking can help you create a strong database and fill your practice quickly.

Network to meet lots of people. You know I’m a big fan of BNI (Business Networking International) which is a referral-driven group that meets weekly and acts as your sales team. In addition, I recommend you find a few other local groups because the more people you meet, the better.

By Fabienne Fredrickson


Are You a Time Starved Entrepreneur? Here Are Some Social Media Time Management Tips
Michele A Scism - Small Business Consultant and Marketing Strategist

Mari Smith and Tea Silvestre have both released the results of their surveys of thousands of solopreneurs. (You can read the results of Tea’s survey here.  If you have been a solopreneur (or any kind of business owner) for long, you won’t be surprised at all when I tell you that the majority of people said that their biggest marketing challenge was lack of time.

Creating a small business has always been a big task, but it seems like lately there is more to learn than ever before.  And, even if you are a curious person who loves to learn (me!),  there are only so many hours to devote to learning and still get your work done!

Here are some of my best tips for keeping a decent social media presence and getting your other work done.

By Michele A Scism

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