Are you ready to shake things up in your marketing? From time to time, you may want to run a special promotion to create strong interest in a particular program and get a bunch of new clients quickly. Let me share four specific things you can do to spice up any promotion so that prospects get excited and take action right away.
1. Be very clear about the results you are offering. When you run a special offer, your communication needs to be crystal clear. Explain the exact results or solution you are offering so that people can recognize themselves and their needs immediately. When you tap into their pain, and that “do anything-pay anything” place, prospects will be motivated to register and become clients much more quickly.
2. Announce the value of the special offer. People are more motivated when they know how much they can save. When you announce your promotion, make sure you explain the full value of your offer and then the exact amount clients will save when they sign up. This gives prospects a clear idea of why they don’t want to miss this unusual and valuable opportunity.By Fabienne Fredrickson