Monthly Blog Archives: March 2013

5 Strategies for a Super Follow Up System
Admin Text-Only Editing - Text Only Admin

Having a super-duper follow-up system in place is a critical, if not the critical, system you need to grow and build your business.

Let me ask you…

When you have a client consultation and you ask the client to work with you, and they say something like:


I need to think about it;

Not yet;

Can I get back to you?

What system do you have in place to follow-up with them and turn them into a paying client?

By Admin Text-Only Editing

Are You Brave Enough?
Lisa Bloom - Speaker, Author, Coach, Storyteller

Do you believe you can do it?

Have you jumped at the chance to go on an adventure?

Today I accompanied my son and some of his classmates to see the film ‘The Hobbit’.

I loved it!  What a great story!

There were some really fantastic special effects, great scenery and wonderful characters.  But  my favorite, was the actual story and some really magical lines that rang so true for me.

By Lisa Bloom

9 Great Video Marketing Strategies Working NOW
Christine Gallagher - Online and Relationship Marketing Mentor and Coach

Online video is becoming a must for any business with a serious online presence.

In fact, according to a Forrester Research study, video makes your website 6x more likely to convert a “browser” into a paying customer. The same study reported that 20% of visitors will read the majority of text on a website, but 80% will watch the same content in the form of a video. Wow!

There are many different ways you can use video in your marketing. Here are some of the top strategies that are working right now:

1. Use video to promote your free taste and invite people to opt in for it. This could be done as a live video with you as the star, or even as a fun montage created with a tool like Animoto.

By Christine Gallagher

Emphasize Your Best Skills to Make Marketing Easier
Admin Text-Only Editing - Text Only Admin

In a recent status update on my Facebook page I posted about delegating what you’re not good at so that you can focus on business activities that you are good at.
It begged an answer to this question—

Why do you have to focus so much of your time on gain clients when all you really want to do is work on what you’re best at.

Here’s the deal, when you’re a solo business owner you are your own marketer, it’s just a reality of your situation.

Who doesn’t want to spend most of their time in your brilliant zone–doing what you’re good at and the reason why you’re in business.

By Admin Text-Only Editing

Business Building Lesson – A Tale of Two Penguins
Cindy Schulson - Authentic Marketing Expert

I took the boys ice skating and as someone who grew up skating, let me tell you, it’s not like riding a bike. I can still skate but nowhere near as good as I used to growing up in Canada!

The best part though was seeing the incredible learning curve of the kids. Within a couple of hours they went from barely standing to skating with confidence. They still kind of looked like penguins but they loved it!

The first hour was a little shaky though and my 8 year old son was getting frustrated. He expected to just take off even though he’s only skated a few times in his life. He’s a naturally gifted athlete so I can understand why he thought he would excel even though he was in a completely different setting. Ice isn’t exactly a baseball field.

By Cindy Schulson

Self-Critical Messages: Don’t Let Them Devour Your Time!
Paula Eder - The Time Finder Expert, Founder of Finding Time

Self-critical messages probably eat up as much time and energy as positive, productive activity does.  But when all’s said and done, those self-critical messages leave you with nothing to show for that time and energy … EXCEPT more grist for that negative, nagging inner critic!

Self-Critical Messages Hurt

It’s a vicious cycle, and the good news is that there is a way to step in and stop it.  You see, once you begin to recognize those messages and see where they come from, you have a huge piece of information that will help you turn all that negativity around.

So read on for a timely tip from my new Exercise and Guide Book titled “These Critical Voices Are Driving Me Crazy!’ How to Use Positive Self-Talk to Save Your Sanity and Your Time!

By Paula Eder

How to Better Organize Your Home Office
Admin Text-Only Editing - Text Only Admin

Do you ever find yourself working in multiple spots in your home? Like you kind of don’t have a place to set up so you move around all the time?

Most of my clients complain about not being organized and they freak out about how to get things done every day.

Ever since I invested in having a personal organizer come to my home and help me with my space I’ve been much better about being efficient in the home.

Let me share some of my best tips with you:

  • Find one location to land – do your best to find one spot in your home. If you’ve got an office that’s great but if it means you carve out a nook in your bedroom, kitchen or dining room then do the best you can with the space you have.
By Admin Text-Only Editing

The Mistakes I Made Creating My First Info-Product
Michele Pariza Wacek (Michele PW) - Love-Based Biz Strategist and Copywriter

My first information product was an ebook called “Got Ideas? Unleash Your Creativity and Make More Money.”
Bet you didn’t know that, did you? That’s because it was a complete flop.

Yes, my first foray into the wonderful world of info-marketing was pretty much a train wreck.

So why I am talking about it now? Because I realized the other day the lessons I learned were invaluable and my failures could help you become a success.

So sit back, grab a cup of coffee and let me share the story of my first info-product. It was in 2004 — which was the beginning of my 2-year “transition” period where I transformed my business from freelance copywriter with 80% of my business coming from local businesses to entrepreneur/business owner with a national and international client base and having the resources and team to help my clients on a much bigger scale.

By Michele Pariza Wacek (Michele PW)

I Didn’t Know You Do That!
Justin Krane - Money Strategist for Business Owners

It’s come down to this. Where have all my pillowcases gone? Anyone else lose pillowcases, or just socks?  I had been dreading the day that I would have to set foot in a Bed Bath & Beyond (BBB) store (they were all out of pillowcases online) and go shopping for pillowcases. Talk about dry heaving in a brown paper bag.

The bedding was on the 2nd floor. BBB positioned the escalator in the back of the store so I had to walk through the store to get to the 2nd floor. As I was heading toward the escalator (more on that in a minute), I started looking around the store, and fell in love with this $20 chair cushion (it totally rocks by the way).

BBB’s subtle marketing was spot on. They had low price point items on the outside aisles and the $20 chair cushion caught my eye. My intention was to buy pillowcases and all of a sudden I was buying more stuff – that I didn’t even know that I wanted until I saw it. I had no idea that BBB sold chair cushions!

By Justin Krane

Facebook News Feed Changes: Timely Tips
Paula Eder - The Time Finder Expert, Founder of Finding Time

Facebook is implementing changes to its News Feed, and finding time to be up to speed on what’s coming is a good idea if Facebook is part of any on-line marketing that you do.  (And if Facebook isn’t part of your marketing strategy, now is a good time to create a plan for making it so!)

Facebook News Feed Changes

The redesign of Facebook’s News Feed appears to be primarily focused on decluttering the feed, with a greater emphasis on user control over what is visible.  You will be able to choose from different categories of feeds, viewing Friends’ information, the feeds of people you Follow, etc.

In addition, there is a much greater emphasis on images in this new Facebook News Feed.

By Paula Eder

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