If you’re like many entrepreneurs, marketing is something you dread. I’ve found that entrepreneurs typically fall into one of two camps.
1. They create a sales page and wait for ideal clients to throw money at them. If that doesn’t work, they try to mention it a few times on Facebook and Twitter.
2. They market, market, market but they don’t make it to the point where they can actually make an offer or ask for the sale.
Either camp isn’t very effective and tends to lead to a ton of frustration. They feel like they’re investing all this time, energy, and money but not getting any results.
Michele A Scism