At my annual 3-day workshop where I teach marketing, I include a session called “Building Your Email Subscriber List With Hustle and Heart.”
I always emphasize in the session that the longer you wait to build your list, the more you let future dollars slip through your fingers.
The fact is, email marketing is still incredibly relevant even in the social media age. (eMarketer recently reported that 58% of people spend more time in their inbox than any other digital activity, including Facebook and texting.)
The problem for small business owners is twofold:By Christine Gallagher