Want some great ways to get traffic to your website using methods very few people are trying? You should think about offline marketing. Now, I’ve noticed that many of my “online-centric” clients start to get a little nervous when I talk about “offline” – but trust me, you can get a lot of traction by going “old school” with offline marketing, because very few people do it.
Here are 10 ways to get more web traffic by marketing offline.
1. Send press releases
This sounds old-school, but it still works. Create a press release to announce your events and then send it to your local, regional, and even national media. You can even send out niche-relevant articles, such as an article about how mindset is important for making money (and then include a link to your coaching website at the end)
TIP: Read press releases in your local media to get an idea as to what they like to publish, then model your release after those that get ink.
2. Sponsor events in your niche
I have built my business rapidly with event sponsorships. A sponsorship is a great way to establish yourself as an expert in front of a larger audience. The people who sponsor my event, renew year after year because they get business from being at my event. If you are just starting out, you can start with local events. Often, you can have a table for less than $100.
TIP: Cut costs by sharing booth expenses with someone who’s selling related (but not directly competing) products or services.
3. Land speaking gigs
Speaking is one of the easiest ways to make money, and build your business. It is one of the things I teach my clients to do first. Here’s a blog post that shows you three easy ways to get your first speaking gig.
4. Network at offline meet-ups
You can find both prospective joint venture partners and prospective customers at offline meetings. Check www.meetup.com to uncover relevant meet-ups in your area, or start your own group.
5. Purchase offline print advertising.
You can take out display ads in newspapers or appropriate magazines. Sometimes you can trade magazine ads for sponsorships of your events.
TIP: Save money by inquiring about remnant advertising. This is last-minute advertising that editors offer to you at a discount because they have unused ad space.
6. Place a radio ad
Do you have something of interest to local listeners? Then consider placing a radio ad. This works best if you place the ad during a relevant program, such as a talk show related to your niche. This works better in smaller markets and online radio since radio advertising can get expensive in larger cities.
7. Land media interviews
Your local TV news and radio talk shows are always looking for experts and other professionals to interview. You can let them know you’re interested by sending out a proposal to the program’s producer, along with a clip of interviews you’ve given in the past.
Don’t have an interview? Then create a short, but informative “talk” on video, upload it to YouTube.com, and send the link to the program producer.
8. Carry business cards
Here is another old-school method that still works, especially if your card includes a call to action along with your web link. Hand out business cards at trade shows, expos, conferences, and other events. I like to include a photo of myself on the card.
9. Do postcard marketing
If you collect your prospects’ or customers’ postal addresses, then you can send out postcards to them with special offers. You may also wish to seek out one or more joint venture partners in your niche and send out a mailing together, which cuts costs for you.
TIP: You can learn more about purchasing niche-relevant mailing addresses at http://next.srds.com/media-data/direct-marketing.
10. Offer free workshops
The idea here, is to advertise a free talk or workshop, and then collect your registrant’s information as leads. Most people start with webinars, but there is no reason not to try an in-person event. Restaurants and co-working spaces offer inexpensive (often free) meeting space.
Try these methods listed above for success in offline marketing!
© Copyright 2016 Michele A Scism