Online video has become a must for any business with a serious online presence! According to a recent Forrester Research study, video makes your site 6x more likely to convert a “browser” into a paying customer; 20% of visitors will read the majority of text on a site, but 80% will watch same content in the form of a video; and a site is also 50x more likely to be ranked on page 1 of Google if it contains video. Wow!
Video is also key because it is the next best thing to connecting with someone face to face–it helps build trust faster than just using text or even audio. Plus, while you create a video only once, it creates traffic forever for you out on the web. Not to mention how perfectly it goes hand in hand with social media, as it’s very “shareable” content.
However, with video here to stay, a lot of business owners still struggle with what to use video for, and what to say. In this week’s video, I’m giving you ten quick ideas for content, in order to get your creative juices flowing for your own business. I’m sharing tips about educating your prospects, including your clients or customers, answering questions and more.
Oh, and don’t forget to create a simple video “plan” for yourself so you can simply rinse and repeat each time you do a new one. For example, my plan looks like this:
- Create the outline for the content (You don’t need to have a full-blown script)
- Give an attention grabbing introduction
- Deliver the content/tip
- Invite viewers to share and comment
- Give a call to action to subscribe
Check out the video above for my ten content tips.© Copyright 2013 Christine M. Gallagher