You’ve heard me (and lots of other people) talk about the importance of a niche.
Having a clear niche brings many benefits, including:
- It’s easier to become an expert, which allows you to gain more visibility and command higher fees
- You can focus your marketing to where your target market hangs out, which makes your marketing more effective
- You can speak directly to what your target market is looking for, which means more sales
- It’s so much easier to get referrals because people know who you help and what you help them with
- You can build a targeted list of your raving fans
- You’ll attract more joint venture partners – people who serve the same target market but offer a complementary solution
- If you want to earn more leveraged income (one of my favorite things to help clients do:) you absolutely must have a clear niche. If you help everyone with everything, you don’t stand a chance of filling your programs or selling many products.
If you’re struggling to do any of those things – build a targeted list, sell your services, command higher fees, get more referral, attract joint venture partners, earn leveraged income – then I’m willing to bet that the lack of a clear niche is part of the problem.
So let’s do this. Let’s have a quick reality check to see if your niche (or lack thereof) is the root cause of your problems.
1. You don’t know what separates you from everyone else who does the same kind of thing.
2. When you describe who you help you can only describe them in broad demographic terms, (e.g. boomer women, parents) or broad descriptions (e.g. people who are going through a transition, people who want to reduce their stress).
3. You don’t get referrals because people don’t know who you help or what you help them with.
4. You want to earn leveraged income through programs (e.g. group coaching, membership program, home study programs) but because you help everyone with everything you don’t have enough people to sell them to.
5. You take on clients who aren’t your favorite and don’t allow you to do your best work.
6. You don’t know where your ideal clients hang out and how to reach them.
7. Your list is small, not targeted and non-responsive. They don’t buy your programs or even sign up for your free stuff, like webinars and strategy sessions.
8. You struggle to write content for your website and blog.
9. You can’t clearly and easily explain what you do.
10. You’re investing a lot of time, energy and money but have nothing to show for it – no clients, no sales and no fun!
If you answered “yes” to 7 or more of these questions, then chances are your niche is the root cause of your problems. So now the question is, what are you going to do about it?
Are you ready to make a decision about your niche? If you’re not, what’s standing in your way? Is it hesitation to make an impulsive decision that might not pay off? I totally get that. That’s why I’m a big believer in combining intuition and analysis to make decisions.
If you know in your heart and mind that you have chosen a good niche, then I’m going to challenge you to go for it! Test it out and give it everything you have for 6 months and see how it goes.
If you don’t yet know in your heart and mind that you have a good niche, or you don’t even know where to start with finding your niche, then let me know how I can help you. I have programs that will help you, or we can arrange a time to talk to see how I can best support you.
Don’t let your niche problems stop you from building the business of your dreams. You deserve to do what you love and get well rewarded for it!