My clients are game-changing, high-achieving women who are career professionals, employedpreneurs, seasoned and startup business owners.
One of the questions they all ask at some point is: “how can I make my content more readable so that it adds to my bottom line”.
I usually ask them: “If you were reading an article, blog or Facebook post, how do you decide whether you should continue to read the article, blog or Facebook post or not?”
They all had some great responses but undoubtedly, the two that have the most consensus was the headline and the images. These catch the attention of most people when it comes to reading articles, blogs, or Facebook post.
But what happens when you are beyond the headline and the image. What do you look for? For more people it’s the quality of the content that is going to keep readers from navigating away from the article, blog, or Facebook post.
Here are 10 tips that will immediately make your content more readable, receive more comments and garner those all too important ‘likes’.
1. Show Results. Readers look for benefit when they are reading something. Make this benefit clear in the headline to let your readers know what they’ll learn from the post.
2. Make it a List Post or a “How To” Post. Extremely common are, those headlines with the words “How to” or “List”. Most people enjoy them.
When you make a list post; it is easier for the readers to skim the article. Generally, the readers can also digest the information much faster.
3. Strategically Drop Stats or Study Results. If you have statistics or study results proving the main point of your article, blog or Facebook post mention them and be sure to provide a link to the source of the stats or study.
- Did you know 92% of companies who blog multiple times a day acquire a customer!
- B2B marketers generate 67% more Leads because of blogging.
4. Create an opportunity. When you create a sense of urgency, you are telling your readers that the information you are providing can only be used within a short time frame or you are offering something in the article, blog or Facebook post that is date dependent.
Here are a few of the phrases you can use:
- Download now
- Click for details now
- Offer expires on
- Free trial
- Order now before
5. Use The “Hook”. You can make the readers inquisitive about your content by making your headline title into a question. Journalists call this a “hook”.
Her are some great examples:
“10 Major Mistakes That’s Killing Your Business Growth and How to Fix Them”
“Five Easy Steps to Social Media Fame”
“Is it Time to Get a New Laptop?”
6. Don’t Get Too Social. Remember you don’t want to use too many social media icons on your site. There are sites that have too many social media button on their site.
You can place share buttons at the top and bottom of every article and at the bottom of a blog post. These are great call to action or sharing tools. Identify two or three social buttons for those platforms that are likely to have your relevant audience and include them through plug-ins like ShareThis.
7. Share on Social Media. You can use your social media profile to promote your published content (articles and blog post). It gives a nice boast to the articles or blog post and can increase your “likes”.
Don’t forget to optimize your Facebook business page to generate the results you want.
8. Just Ask. All you need to do is just ask people to share your content. As an example: “Share this article on your Facebook profile” or please on Twitter; Please RT: [Article title] [link]”.
9. Everyone Likes Freebies. Studies have shown that running a contest can be a good way to garner attention from your audience and to become more visible. Everyone loves getting something free.
Contests will drive more traffic to your site and when they go to your site they can also read your other articles.
10. What About Pop Ups. When someone visits your blog, make sure a pop-up email subscription form is presented to them, offering some free content as an incentive. Personally I dislike pop-ups – but studies have shown that they get results – up to 44% increase in conversion. Okay it’s time for me to reconsider!
As a game-changing, high-achieving woman, which of the 10 Tips That Make Your Content More Readable & By The Way Increase the Bottom Line will you implement now!© Copyright 2014 Laureen Wishom