“Content is King” when positioning yourself as an expert. But what do you do when you run dry on ideas? What do you talk about? What do you write about? Who cares?
First of all, LOTS of people care. When you create content, you’re taking your wisdom and packaging it so others can learn from it. It can be something as simple as a checklist or as elaborate as a video series.
Follow these 10 tips so creating content is always on your mind and something you do on a regular basis to promote your business.
Keep your eyes and ears open and look for teachable moments. Tie your content into everyday life with analogies that loop back to your area of expertise.
Ask your list, friends, network, or Facebook connections questions to help you understand what people want. Find out the challenges and obstacles people are facing then create content to address those issues.
A single topic can be re-purposed into multiple formats and still stay fresh and relevant. For example, an article you write could be turned into the topic for a video, webinar, blog post, podcast, speech. People will consume the same information in multiple formats- re-purposing will help you do that.
Look back at things you’ve created over the past months or years. Bundle similar topics together into a repackaged version. It gives new life to your content!
Find something to report on whether it’s in your industry or from information you collect. Publish it in multiple formats to leverage.
Is there a hot topic in the news? Something everyone is talking about? Put your opinion or findings together and piggyback on the idea. What will make you stand out is having your own opinion and using your content to differentiate yourself from the rest.
Create an editorial calendar and use it to brainstorm topics you’ll use in your content. Be consistent with your topics so people can easily identify your expertise with the solution they need.
Team up with a colleague and co-create content. Interview each other, create something together, or cross promote.
Nothing gets the blood up like a good old rant. Is there something you want to speak up about? Let that fuel your content.
Like re-purposing and repackaging, recycling is giving life to existing content. If you have something you created years ago that’s just collecting dust, bring it out for a revival!
I hope that these tips will help you create killer content!© Copyright 2014 TextOnly'Admin