17.5 Audacious, Awesome, and Amazing Strategies for Elevating Your Brand – Part 1

By , The Growth * Success * Acceleration Expert

Solo-E Certified Solo Entrepreneur Expert

Laureen Wishom - The Growth * Success * Acceleration Expert

I love connecting with brilliant high-achieving women… in fact it is part of my awesome journey in this life.

As a Career, Business & Lifestyle Solutionist/Coach I enjoy providing strategies and solutions to career and business women.

I have had the esteemed pleasure of meeting some remarkable high-achieving women who are really out there doing some amazing things or as my son would say: they are out there crushing it!

These women have truly learned how to elevate their personal brand.

Is Branding Really Important?

A brand is who you are, what you represent, what you value, what you believe, and what you stand for. It is truly the heart and the personality of you and your career or business.

On the other hand, branding is how you express your brand. It is, in fact, the process of how you show up whether it is existentially, verbally or visually.

Your personal brand is the most important factor you have when laying out an effective Strategic Success Plan and then building and executing that plan blueprint for maximum success.

Below are my best 17.5 strategies for elevating your brand:

1. Be an expert: Position yourself as an expert and be willing to become a public speaker. Go after those speaking opportunities that will position you in front of your target audience. This type of exposure leads to increased visibility and when delivered appropriately, it increases your credibility. It’s estimated the less than 2% of the American population enjoys public speaking, so it is usually a great way to get one up over your competition.

2. Have instantly recognizable brand elements: Make sure everything you do is consistent with the personality and messaging you’ve established for your brand and also appropriate for your product(s) or signature program(s).

If you’re an authority, your tone should always be that of an expert. If you’re an entertainer, well, your tone should be entertaining. If you are a motivational person, your tone should be encouraging.

Everything should be consistent, from your appearance, your messaging, your logo, your fonts and colors choices for your website, blog and print materials.

Your collaterals should be instantly recognizable as your brand. In a noisy, overcrowded marketplace, those who stand out – consistently deliver the same experience, product, or service from the initial encounter to the very end of the engagement.

3. Set yourself apart with your knowledge: Often, too many people try to build their brand without enough substance. Everyone (associates, prospects, clients, customers, or the audience) should see you as an expert in your field. Their expectations should be that you are up to date with the latest industry trends and other useful information.

Set aside a small portion of each day to build your expertise. Subscribe to trade magazines, newsletters and other publications that can help to make you an informed expert. Always utilize Internet sites and consumer publications that affect your industry. These can be very helpful with stories on the latest strategies, indicators, styles or current trends.

Set yourself apart from others in your industry with your knowledge, and willingness to share it with others. Not gossip, but useful and helpful information. The more that you become an important resource to others, the easier it will be to promote your own personal brand.

Action Items:

Dr. Laureen Wishom is dedicated to teaching high-achieving women entrepreneurs, executives, non-profit leaders and career professionals how to master Growth, achieve Success and live in strategic Acceleration.  Through her workshops, VIPs, coaching programs and products, Dr. Laureen shows high-achieving women (and enlightened men) how to bring about radical success in:  1) Visibility and Positioning 2) Business Growth/Career Success, and 3) Revenue Acceleration.  She is known for creating “WOW”, providing an unique customized experience and educating women on “doing different things and then doing things differently”™.  To receive Dr. Laureen 5-day e-course entitled: How to "Show Off" Your Credibility for Revenue Acceleration or the audio: Are You Making a Cardboard Connection or a Brand Connection, visit Drlaureen.com

© Copyright 2014 Laureen Wishom

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