Looking for some quick and easy ways to start doing some offline marketing? Here are three tips that will kickstart your business growth.
Build a mailing list.
Much of your offline marketing activity will revolve around the good old reliable “snail” mail service provided by the post office.
But you can’t use direct mail unless you have an address to mail to, so how, in this age of privacy concerns, do you get prospects to share their mailing info with you?
The easiest way is to give something away with a high perceived value in exchange for their address such as an ebook, a physical product such as a book, a bumper sticker, a sample size of one of your products. The list could be endless but it must have value to the recipient.
And giving away something you have to mail is probably the best way to go because then you can surely justify asking for more than just an email address.
Publish a newsletter.
The great thing about receiving a newsletter in the mail is that it is not perceived as junk mail because instead of making a blatant sales pitch, your newsletter will deliver a blend of news, ideas, valuable information and promos.
You have the luxury of being able to use more words to tell your whole story. It is an informal way to communicate with your target audience while at the same time, you are building credibility, and positioning yourself as the expert in your field.
Your outgoing phone message may be one of your best untapped sources for getting new business. Instead of squandering that time with the obvious — that you aren’t available for the call — use it instead to share valuable information about your specials for the week, to announce a new ebook or book or newsletter you’ve published, or for any other creative marketing and promotional message. Be sure to always invite callers to visit your website and give them the url to do so.© Copyright 2010 Marty Marsh