OK people…. enough is enough. I don’t want to hear you telling me that false story any more.
What am I so riled up about? The fact that half a dozen people have told me *this week* that they aren’t speaking because they aren’t ready. They think that they aren’t expert enough, aren’t prepared enough or haven’t learned how speak in public.
If you are one of those people in the “not ready” camp, I am calling you out on our B.S. right now. Here are the real reasons people “aren’t ready”.
Here they are:
- They don’t have confidence in their offering “Not good enough-itis” is running rampant through our industry right now – and it is baloney. Just because you aren’t a guru (yet!) doesn’t mean you don’t have anything to teach. Find a problem you can solve. Solve it. You’ll make money. The formula is actually pretty easy.
- They don’t have confidence in themselves. Many of my clients procrastinate because they don’t feel like they are “good enough” to get out in front of people and speak. “What do I have to teach?” When you boil that statement down – it is fear – pure and simple. And my advice is – “get over it” – you’ll be surprised at what happens. The first time I spoke – I was very nervous – yet I brought in $2,000 that day. There is nothing like people paying you to boost your confidence.
- They aren’t prepared. Speaking live is the fastest way to bring revenue into your business. Yet, people will do EVERYTHING else before they start getting ready to speak. And, they won’t speak until they have every single thing in place. Actually, you don’t need much to get started.
So… what is the minimum I need to get started?
- A way for people to find and connect with you. Ideally, this will be a website – a one page site is all you need. Just some basic information about you and the problem you solve for customers.
- A simple speaker sheet. I will be talking about this more in future blog posts and podcasts. You need a document with contact information, your bio, a picture, and information about your talk.
- An interesting talk – yes, you need a talk. Not 50 talks but just one or two. And the talk needs to be interesting enough that people come back for more. The talk also needs to have a call to action .
- A way to continue the conversation. This can be as simple as a calendar for scheduling “consultations” or a simple freebie opt in – like this one.
Want more hints? Download my getting ready to speak checklist and resource list.