Whether you’re published in print or electronically, there are effective, low-cost ways to promote your books and ebooks online. Here are four ideas for getting your masterpiece the online exposure you desire.
Get people you know to write reviews and submit them to Amazon, Goodreads.com and BarnesandNoble.com. The easiest way to do this is to give them a free electronic copy. When people purchase your book, send them a thank you email and suggest that if they liked the book, they could post an Amazon review. Provide the Amazon link to make it easier for them to submit a review.
Use Pictures and Quotes to Promote Your Book
Find royalty-free stock photos from places like Microsoft Clipart or StockPhotosForFree.com and overlay quotes from your book on top of them. Then create a viral buzz by posting the photos to your blog, Pinterest and Facebook. Be sure to link the images to the site where they can purchase your book. For example, here’s an image with a quote from my most recent title:
Bundle Your Book with Consulting
When someone hires you to consult them, give them your book as a free bonus. Or if you have a more expensive book or manual, offer a specified amount of free email consulting along with the book or manual.
Donate for Contests
Approach sites that run contests who reach your ideal audience and offer them a free book to give away in their next contest. Make sure that the site promotes the contest in their newsletters and throughout their site so you get maximum exposure. Goodreads.com has a contest option. While you don’t get a list of those who enter, you do get quite a bit of promotion on their site in exchange for giving away a book or two.