5 Ingredients for the Perfect E-book

By , Small Business Consultant and Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Michele A Scism - Small Business Consultant and Marketing Strategist

In a previous article, I posted about the very first step to getting your e-book done. This week is all about a concept that chefs use called mise en place.

Mise-en-place is basically assembling all the bits you’ll need in advance so that when you get cooking (or in our case writing), you have everything you need so you can just focus on pounding out that e-book!

The first rule of putting together a successful e-book is making sure that you are giving something truly valuable to your prospect. The idea is for them to say “if I can get *this* for free – imagine what they give to paying clients…”.

So, I want your e-book to be at least 8-15 pages. No, you can’t teach somebody everything in 15 pages – but you can give them some very helpful information that establishes you as an expert.

Here are the 5 ingredients to a perfect e-book.

Title Page

A title page will help your book – look like a book – instead of a report. Sometimes it’s the smallest details that are the most important.

Legal or Copyright page

This is important. It is a page that tells people that what is in the book is yours – and not to steal it. You are welcome to look at (and model) my page. Check it out here.

About You page

This page is missing from a lot of e-books. Don’t assume that the person reading the book is the one who opted in. Write a letter to you clients about what makes you different – and why they should choose to work with you.


(6-10 pages ) – This is where you teach. Choose 3 -5 tips and plan on writing 2 pages per tip. I will show you how to write the content in the next video.

Call To Action

This is another place where people miss out on a great opportunity. You need to tell people what you want them to do next. Do not expect them to read your minds. The call to action should include a quick summary of what they learned, and then some what you want them to do next… sign up for a class? like your fan page? book an appointment? Don’t leave your readers hanging without a good way to work with you.

Want to learn more? Check out my 30 Day Mardi Gras challenge… (you can join any time)

Michele Scism is a decisive, driven and committed entrepreneur who helps successful business owners create passive income streams so they can stop working so hard and start enjoying the benefits of entrepreneurship.

Michele’s business expertise has been highlighted recently on NBC, CBS, Fox, Entrepreneur.com and Forbes.com. She is an international speaker, best-selling author and the Founder of Decisive Minds.

She is a serial entrepreneur who knows how it feels to fail miserably at business, at one time the bank actually called demanding their $1.5 million back, and also knows how it feels to sign the contract to sell your company for $9 million dollars. For business building tips visit http://DecisiveMinds.com

© Copyright 2015 Michele A Scism

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