5 Steps to Creating Your 90 Day Marketing Plan

By , Small Business Consultant and Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Michele A Scism - Small Business Consultant and Marketing Strategist

What are you doing to promote your business?

Do you sometimes feel like you start getting on track promoting your business only to later get off track because you don’t know what to say or what to promote?

I completely understand — and have been there (more times than I care to admit).

One of the easiest ways I’ve found to stay on track is to create a marketing plan.  90 days is about the right time frame (which is why that is what I focused on during my Take Action Get Profits event.

When I talk to you about marketing plans – the reaction is usually – Oh, if I have a plan, how do I take advantage of unexpected opportunities that come my way?  That’s the beauty… the plan is a framework.  Somewhere to go if you don’t know what to write.  You can change the plan as circumstances change, but at least you know that you have “something in the can” for an emergency.

Still think that creating a marketing plan is too complicated?  It doesn’t have to be.  Here are five tips to make getting your plan written easy…

5 Tips for Creating Your 90 Day Marketing Plan

1. Know what your end goal is for each month.  If you are going to create a map. It helps to know where you are going.  Are you launching a product? focusing on building your list? social media?  Focus your activities toward that monthly goal.

2. Pencil in holidays and events.  It helps to be aware of holidays and events – you can tie your blogs post in to them (an also avoid wishing people happy holidays on the wrong day…)

3. 3 blog posts a week.  A good goal to shoot for is three blog posts a week.  One of the most helpful tools I’ve found in planning my posts is the WP editorial calendar.  You can easily schedule posts, write notes, move posts around, etc.   Another useful tip is to plan a weekly theme.  For example, Mondays are about reviewing other people’s sites, Wednesdays focus on social media and Fridays showcase interesting videos on You Tube.

4. Themes for Tweets and Facebook postings.  A good way to increase you following (and get a good start on your next book) is to create themes for your postings each month.  You don’t have to only post about that thing, but a focus keeps people coming back for more.

5. Don’t forget to post your freebie often.  Many of you forget to do this.  You post your freebie when it is new – but then stop.  You can post it weekly on Facebook and daily on Twitter and get more opt ins for your list.

Michele Scism is a decisive, driven and committed entrepreneur who helps successful business owners create passive income streams so they can stop working so hard and start enjoying the benefits of entrepreneurship.

Michele’s business expertise has been highlighted recently on NBC, CBS, Fox, Entrepreneur.com and Forbes.com. She is an international speaker, best-selling author and the Founder of Decisive Minds.

She is a serial entrepreneur who knows how it feels to fail miserably at business, at one time the bank actually called demanding their $1.5 million back, and also knows how it feels to sign the contract to sell your company for $9 million dollars. For business building tips visit http://DecisiveMinds.com

© Copyright 2012 Michele A Scism

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