Your ezine is one of the best tools you have for communicating regularly with your clients. It will also help you establish the “know, like, and trust” factor with potential clients, as well as solidifying your brand. It’s also a fabulous place to market your business.
You can turn your ezine into a powerful marketing system with some simple tools and techniques. Applied consistently, these marketing tools will turn your ezine into your silent marketing partner with celebrate-out-loud results!
Here are 7 super easy ways to add marketing energy to your electronic newsletter. Pick one and implement it this week:
Ezine Marketing Tip #1:
Include links for readers to follow you on Facebook, Twitter, LinkedIn, Pinterest, and any other social media sites that you use regularly. Use an icon set for visual interest. There are many attractive and inexpensive or no-cost options available.
Ezine Marketing Tip #2:
Use a P.S. to ask readers to forward your ezine to their friends, followers, and colleagues. You can also use the forwarding feature available with most professional online email services. Bonus Tip: Have an easy-to-see link to your opt-in page for the people who are forwarded your ezine and want to sign up!
Ezine Marketing Tip #3:
Post updates to your favorite social media sites each time you write a new article. Include a link to your opt-in page and encourage readers to sign up to receive your newsletter regularly. You’ll be happily surprised how many new subscribers you attract this way.
Ezine Marketing Tip #4:
Embed clickable links to your website with text and images throughout your ezine. Link to products, programs, or events – even your ezine banner should contain a clickable link to your homepage. Links help readers get more information fast and can have a big impact on sales.
Ezine Marketing Tip #5:
To grow your mailing list fast, provide a link or reference to it in places people are likely to opt-in. For example: your email signature, in your bio, within the footer of online articles, your business card, and on any printed promotional material.
Ezine Marketing Tip #6:
Turn your ezine into a marketing vehicle with this one simple rule: Always include an offer! Whether it’s a new launch, an existing product or resource, the opportunity for a complimentary “Discovery Session” – even a “read more about it here” link to your website.
Ezine Marketing Tip #7:
When you want to “soft sell” from the stage, use your ezine and its free opt-in gift as your offer. You’ll not only grow your mailing list, but provide people with a free way for them to learn more about your business.
Don’t get bogged down in creating the perfect ezine before you start sending them. Start where you are and make improvements as you go. The beauty of the online format is that it’s so easy to make changes.
A letter to your mailing list or your recent blog post plus a simple offer are all you need to get started sending your ezine today. The most important thing is that you send it out – regularly. Tweak it a little each time and before you know it you’ll have a high-powered marketing tool working overtime for you!© Copyright 2013 TextOnly'Admin