One of the most cost-efficient means to get your message out is to write articles for magazines, trade journals, websites, blogs, and newspapers that reach your target clients.
Even if you have average writing skills, if you can create compelling article topics that solve problems for readers, then you’ll find editors who will publish your ideas.
And the best part about is that you become known as an expert and you gain exposure to thousands of people— for free! Your cost is the amount of time it takes you to prepare the materials.
Here’s the list of the 9 Reasons Why You Should Pitch Yourself as an Expert:
1. Get Known and Get Noticed. Academics understand this well, as they’re often pressured by the mantra “publish or perish.” The value of your knowledge hinges on how well you’re recognized by the public as a qualified expert.
Published articles or a book, communicates that you are indeed an expert because your knowledge and ideas merit publication.
2. Convey a Sense of Third-Party Endorsement. If a trade magazine is willing to devote valuable space to print your article, then what you say must be important – right? At least that’s the assumption readers subconsciously make.
3. Boost the Perceived Value of Your Offering. For example, if you’re a public speaker who’s well-recognized, you can command a much higher fee than someone who has equal or greater expertise but is less known.
4. Strengthen Your Competitive Advantage. Whatever your business, your clients want to look smart for choosing you. And it makes them look pretty good when they can show their colleagues, partners, or supervisors your published articles as a reason why they thought you were the best choice.
5. Utilize Marketing Collaterals That Sell After Their Shelf Life. You can leverage magazine article reprints to enhance your direct-mail campaigns, networking efforts, sales presentations, e-mail marketing, press kits, and website content.
6. Educate Prospects on Your Business—Quickly! You can get prospects up to speed on your services before you meet with them—by sending them reprints of your articles.
This will help you cut down the time it takes to educate potential clients—and thus shorten the time it takes to sign them on as clients.
7. Facilitate Qualified Referrals. Published articles equip your clients to be your best salespeople. Clients will say something like “I know the perfect accountant for you. Here’s an article he wrote on small-business tax issues.”
8. Serve as a Powerful Employee Recruiting and Retention tool. Your articles increase your visibility not only to prospects, but also to potential employees.
When you’re pursuing top talent to grow your business, published articles can help tip the scale in your favor.
9. Look for PR Opportunities. Reporters and editors want to interview industry experts to support their research. When you write and publish articles on a consistent basis, you’ll be able to attract more inquiries from the media and get your company written about more often.
You can take your writing a step further and publish a book. It can be done if you are willing to allocate a few hours a day.© Copyright 2013 Laureen Wishom