A Black Cat and a Witch – for More Clients?

By , Speaker, Author, Coach, Storyteller

Solo-E Certified Solo Entrepreneur Expert

Lisa Bloom - Speaker, Author, Coach, Storyteller

Are you using stories in your business? Do you realize how incredibly powerfully your stories will attract new business and make profound connections with people?

Often they say to me, “Well it’s easy for you, you’re a storyteller! I have no stories.” Well, I don’t believe it!

We are all storytellers. And we are surrounded by stories, you just need to notice. Once you start paying attention to those magic moments, you will hear stories everywhere and see how you are telling them all the time too!

So, where do they come from? There are lots of sources, but I want to suggest to you one that you may not have thought of recently.

We have these moments in our lives, moments where there is a suggestion of magic, or a possibility that you may not have thought of.

These are the precious story moments.

They may be from childhood, but as you start to notice you’ll see they have happened as an adult too!

These story moments may come from a comment or coincidence, a gesture or a joke. It’s when you realize that something ‘other’ has just happened. It suggests a different reality, an alternative perspective. It’s the moment that creates a great story.

Let me tell you a few of my precious Story moments.

Last night a black cat crossed my path again. It was the third time in as many days. Looks like I’ve got some good luck coming my way.

Growing up in Ireland, this was simply fact! It wasn’t a story that I remember anyone telling me, it was just a kind of knowing, it’s good luck if a black cat crosses your path.

She was up ahead as I walked our puppy, who was unusually quiet and not at all bothered by the cat close by. They seemed to acknowledge each other, perhaps nodded hello, and then the cat dashed across the road as if to give us a gift of great luck.

Once would be a nice coincidence. Three times in as many days is certainly a type of magic, a story moment!

When I was just 6 years old, my mother took me to a witch. Yes, that’s what she said. “Lisa, today we are going to see a witch. We need some help.”

You see I had a wart on my hand that had been there for ages. Nothing got rid of it. All the ointments and creams didn’t do a thing.

So my mother took me to a witch.  I was a little nervous, I hadn’t met a witch before. I supposed she was a good witch if she was going to get rid of the wart.

She spoke to me privately and in a low voice, but she looked me straight in my eyes and told me what I needed to do and made me promise that I would never tell anyone.

If I told, the wart would come back.

Within a week, it was gone.

35 years later, I still haven’t told anyone.

Nobody told me a story, but this is a precious story moment.

So you see, the stories are in you. They’ve happened all around you, they are part of you.

So, sit down one day and think about your precious story moments. You’ve had them, now you need to start telling them.

And as you start telling your stories, you’ll see how much more compelling you sound, you’ll notice that clients will be attracted to you, you’ll be amazed.

Lisa Bloom, founder of Story Coach Inc. helps entrepreneurs and business owners beat overwhelm, stress and discomfort with marketing to find confidence, attract ideal clients and make more money by finding their success story.  You can download Lisa's ebook "Using Stories to Get Great Clients" at www.story-coach.com

© Copyright 2011 Lisa Bloom

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