Article Marketing Repurposing Strategy — and it’s NOT posting articles online

By , Business Growth & Marketing Expert

Solo-E Certified Solo Entrepreneur Expert

Sandra P. Martini - Business Growth & Marketing Expert

Click here to listen. . . Repurposing – the art of doing something once and using it in other ways – is one of the most effective and efficient systems you can create within your business.

Before your eyes glaze over with the thought that this is yet another article telling you to market your newsletter articles online, read on.

In addition to marketing to article directories, you can repurpose your articles by using one of my favorite marketing strategies:

Article Marketing Strategy: Teleseminars

Take any article and turn it into a 60-minute teleseminar — simply add a “welcome” and “introduction to the topic”, go through your main points, add a “closing” and leaving some time for Q&A.

In doing this, you’ll want to cover no more than 3 main points (5 if they are short) in order to keep your call to 60 minutes. This is a fabulous way to build your list as long as you remember a few key points:

   1. Promote the teleseminar to more than just your own list – after all, they already know you
   2. Allow at least two weeks of promotion to get the most interest
   3. Record the call so people can listen to it on THEIR schedule (this may lessen the number of people who show up live to the call, but will make the overall sign-ups happier)
   4. Require people to sign up to get the recording and let them know that, as a special bonus, they’ll also receive your newsletter (just remember to include your Privacy Policy and notice that they can opt out at any time)

As to whether or not you can charge for these calls (yep, I heard you wondering), the answer is “It depends”.

While you can, of course, charge for anything you’d like, there’s no sense unless there’s a market for it. To determine if you should charge for these calls, ask yourself the following questions:

    * WHY am I doing the call? To grow my list or to bring in immediate revenue?
    * Is the topic something my clients have expressed a great interest in?
    * Will I be sharing step-by-step processes with call participants?
    * What else, besides the call itself, would I offer to make it valuable to my list (transcripts, live webinar, etc.)?

After asking, and answering, the above, you’ll have a pretty good feel for whether or not you should charge for the call.

And then we come to, “What should I do after I hold the teleseminar?”

While I could go through the steps and tell you now, you have enough to do (see “Your Challenge” below) and I’m not going to overwhelm you.

Suffice to say that you know I’m not going to let it sit unused in your harddrive and we’ll be following up on this in a few weeks (after you’ve done all the prep work below).

Your Challenge

Pick an article you’ve written within the last 6 months and schedule a teleseminar around it for sometime in the last half of October (this gives you plenty of time to promote).

You’re only goal for this teleseminar is to get more people on your list. See how good that feels, no pressure to perform, make sales, etc. Your job is to simply promote the call to people within your niche.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEBSITE? Please do! Feel free to reprint any article or tip on your website, newsletter or message boards. Please write: Leading small business expert Sandra Martini is the “Automatic Business Coach.” Sandra delivers simple proven, yet innovative, ways entrepreneurs can implement processes and systems to create a waiting list of clients while giving them more money, time, and freedom in their businesses. For free articles, free resources and to sign up for her free audio mini-seminar “5 Quick & Easy Ways to Put Your Marketing on Autopilot” visit www.SandraMartini.com.

Creator of Escalator Marketing, Sandra Martini specializes in showing small business owners how to create a business with multiple streams of revenue while living their lives.  Known for her "tell it like it is" yet nurturing approach, Sandy's clients benefit from her over 20 years in the start-up and marketing fields.

© Copyright 2008 Sandra P. Martini

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