Business Success: It’s Not All About Finding Your Niche and Growing Your List

By , Business Growth & Marketing Expert

Solo-E Certified Solo Entrepreneur Expert

Sandra P. Martini - Business Growth & Marketing Expert

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A while back I was involved in a hit and run car accident. As witnesses pulled around me to continue on their day, I started thinking about personal responsibility.

Obviously the person who hit me wasn’t taking any.

Then a flashback to a call with a potential client a few weeks ago (yep, I’d moved the car out of the road by this point) where she said “none of my previous coaches know how to teach and that’s why [her] business isn’t succeeding”.

And on to several business owners who have said, and continue to say, something to the effect of:

  • “I don’t have time to connect with my clients each week”
  • “I don’t have time to read and comment on industry blogs”
  • “I hear your 30-day training is great, but I’m too busy to sign up, read each daily message and take action on it”
  • “Sounds like a great book, but I don’t have time to read it”
  • “I didn’t have time to follow-up with those I met at the event – I’ll do it next week” (note: “next week” never comes)
  • “I’m too busy trying to get clients to create a plan”

You get the idea.Excuse after excuse after excuse. And usually wondering why things aren’t going the way they hoped.

Reality:

  • We’re ALL busy. And most of us think we’re busier than we are
  • Our clients are busy. Our vendors are busy. Our colleagues are busy. Those who succeed learn to manage their time and focus on those activities which will best serve their goals
  • As a business owner, even the owner of a lifestyle business, we occasionally need to make sacrifices – get up an hour earlier, work on a Saturday morning/evening, whatever to finish something we committed to

It’s tough to stay on top of all things, all the time – especially when we combine business with a personal life.

I know this and experience the same and when I’m tempted to make an excuse, I remember something my Dad said long ago: “whatever you accept, you get more of” – start accepting excuses (even from yourself) and you’ll get more of them.

As the market becomes more competitive and clients become more discerning about where they invest their money, you want to ensure that you’re known for the *right* things: providing value and doing what you say you will…in addition to the *what* of what you do.

My Request to You:

Before we can move forward, let’s clean up anything that needs attention:

  1. Grab your “to do” (or “Action”) list.You know…the *big* one.
  2. Look over it and put stars or highlight anything that “should” have been done by now – starting with things that are owed to clients, colleagues, vendors, etc.
  3. Make a commitment to yourself right now that you’ll assume personal responsibility in all things going forward, knowing that it means you’ll have to say “no” to things which don’t fit or you don’t have time for.
  4. Set aside a day this week to catch up on those things which need catching up on (delegate what you can, do the rest).
  5. Smile and give yourself a reward for getting caught up.

Moving forward. . .

  • Take time to identify your personal and business values.
  • Each morning think about your top 5 values and act with intent throughout the day.

Taking consistent action and living your life/managing your business according to your values will ensure that you’re on track for a life on your terms. And if those values include integrity, personal responsibility, value, Extreme Client Care™ and constant learning, you’re well on your way to success and the life you envision.

It’s the millions of little things we do and choices we make, every day, which determines our business success or failure.

Creator of Escalator Marketing, Sandra Martini specializes in showing small business owners how to create a business with multiple streams of revenue while living their lives.  Known for her "tell it like it is" yet nurturing approach, Sandy's clients benefit from her over 20 years in the start-up and marketing fields.

© Copyright 2013 Sandra P. Martini

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