Can You Tell It?

By , Speaker, Author, Coach, Storyteller

Solo-E Certified Solo Entrepreneur Expert

Lisa Bloom - Speaker, Author, Coach, Storyteller

I am amazed that so many talented, smart people, who are brilliant at what they do, just can’t seem to talk about it. Being good at what you do is really important. But it’s only the start. You also HAVE to be good at talking about it, you have to tell a good story.

I am amazed that so many talented, smart people, who are brilliant at what they do, just can’t seem to talk about it. Being good at what you do is really important. But’s it’s only the start. You also HAVE to be good at talking about it, you have to tell a good story.

If you can’t talk about what you do in a compelling and articulate way, you will not find clients.  That is, your clients won’t find you.

Years ago I was hired as a bar waitress on a cruise ship.  I had been working as a bartender in a pub in Ireland and I fancied some better weather and an adventure.

So just a few weeks later I found myself in Miami, waiting to be assigned a ship for the Caribbean cruise.  I had certainly found better weather and lots of adventure!

I also discovered a class system on the ships and to my dismay, I was near the bottom.  With little rights and no pay, other than tips (some of which were verbal!), I realized that if I transferred out of the bar staff and into the photography team, then I would be in much better standing!

As a photographer, I would get to share a cabin with just one other person.  I would have en-suite facilities.  And best of all, I would be allowed walk around passenger areas when I wasn’t working (this was not allowed for bar staff).

I did some research and preparation. Then I took action.

Having discovered that the 2 teams were under the same management, I asked to meet with the Manager on land.  He agreed and I made a suggestion.

I said, “You guys have a problem that I may be able to help out with.  You have too many bar waiters and not enough photographers.  And I have a degree in Film and Television and lots of experience with photography.   Wouldn’t the company be better served if you transferred me to the photography team?”

No, I wasn’t lying but I did indulge in a bit of…shall we call it embellishment!

The problem in the company was real and this guy was responsible for both departments (I had done my homework).

I did have the said degree but not exactly a ton of experience in photography, unless you count family snapshots over the years!

But I could tell a great story.  And more importantly, I could tell the story that they needed to hear.

Now I’m not suggesting that we just make up stuff.  But I am suggesting that each one of us has the power to change our life and play a bigger game.

I could never have gotten the transfer if I had said, “Hey listen, I want a better cabin and more rights.”  But what I did instead was believe in myself and know that I could get a better job.  A by-product did indeed happen to be that I would serve the company better.

And I had the guts and the nerve to step forward and dare to be more that I was at that time.

So, what happened?  Well, I worked as a photographer on Caribbean Cruise Ships for ten months.  It was an incredible experience!  It was serious work and serious play, and though years have passed, the memories are still fresh!

In every stage of our lives we have the choice to stay where we are, safe and sound, but far less than what we really are.

Or we can choose to tell a wonderful story.  A story that expresses our brilliance, a story that helps us envision a bigger and better version of ourselves.

Sometimes this story is about doing what we were meant to do in the world, serving others and contributing to a positive and powerful present.

Sometimes the story is about being true to ourselves and bringing the love of what we do to the forefront of our activity.

Sometimes it’s the story of how we can help others.

It’s the story that makes all the difference.

What story are you telling about yourself and your abilities?

What stops you telling a greater more empowering story?

Lisa Bloom, founder of Story Coach Inc. helps entrepreneurs and business owners beat overwhelm, stress and discomfort with marketing to find confidence, attract ideal clients and make more money by finding their success story.  You can download Lisa's ebook "Using Stories to Get Great Clients" at www.story-coach.com

© Copyright 2011 Lisa Bloom

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