Career Professionals: How to Develop a Personal Brand

By , The Growth * Success * Acceleration Expert

Solo-E Certified Solo Entrepreneur Expert

Laureen Wishom - The Growth * Success * Acceleration Expert

Did you know that a personal brand can give you a competitive edge?  With a personal brand, you have the luxury of differentiating yourself from others in the workplace and you can position yourself in a way that will allow you to be recognized as the ‘go to person’ or the “industry expert”.

Many hiring managers and recruiters view candidates as a ‘commodity’ mainly because they receive thousands of resumes each day all saying pretty much the same things.

One of the best ways to remove yourself from the ‘commodity’ list is to develop a personal brand that identifies the ‘added value’ that you bring to the table. This distinguishes you from other job seekers and places you on the ‘sought after’ list.

The four elements that you need in order to develop your personal brand are:

  • Personal Appearance (make sure that your clothing choices represent your brand – chose style over fashion).
  • Personality (this includes your personal goals, values and beliefs and the manner in which you conduct and present yourself).
  • Competencies (the skill sets that enables you to perform your job better than others).
  • Differentiators (the benefits you bring to the table or what you offer that is different from the others).

As you define the components of these four elements, your personal brand will evolve from combining personal appearance, personality, competencies and the differentiators that set you apart.  Looking at yourself through the prism of these elements enables you to see where there is room for improvement or where you can highlight your abilities.

Now that you have a the guidelines that lead to a well-developed personal brand, turn it into a story-like message that you can deliver to hiring managers and recruiters.  Over time, your brand will expand and your story will change as your skill sets, experience and knowledge increases.

It takes time to build a solid personal brand and it is an ongoing process. Keep your bio or resume and profile current, network as a way of life, stay in touch with your key contacts and brand yourself every chance you get.

You can also use tools such as Jibber Jobber and Linkedin.  Jibber Jobber ( provides an easy way to keep track of your job search information whereas Linkedln ( provides a vehicle for tracking your personal networking contacts and maintaining a log of how they can help you.

Last but not least, network consistently; join professional organizations that relate to your profession, be a giver and sharer of information and do something that will ensure that you are remembered.

The end result – you brand yourself, Fit, Fine and Fabulous!

Dr. Laureen Wishom is dedicated to teaching high-achieving women entrepreneurs, executives, non-profit leaders and career professionals how to master Growth, achieve Success and live in strategic Acceleration.  Through her workshops, VIPs, coaching programs and products, Dr. Laureen shows high-achieving women (and enlightened men) how to bring about radical success in:  1) Visibility and Positioning 2) Business Growth/Career Success, and 3) Revenue Acceleration.  She is known for creating “WOW”, providing an unique customized experience and educating women on “doing different things and then doing things differently”™.  To receive Dr. Laureen 5-day e-course entitled: How to "Show Off" Your Credibility for Revenue Acceleration or the audio: Are You Making a Cardboard Connection or a Brand Connection, visit

© Copyright 2013 Laureen Wishom

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