Content Development: 3 Signs It’s Time to Let Go of the Guilt

By , Wordpress Customization & Setup Expert

Solo-E Certified Solo Entrepreneur Expert

Nina East - Wordpress Customization & Setup Expert

You already know you need to develop content and products to increase visibility and generate more cash. The problem is, it’s hard to do. At least it seems that way.

And then there’s the guilt for not getting it done, for not knowing how to get it done, and for letting yourself down.

Here’s the thing. Guilt can be like a wearing a heavy cape on a hot day after a rain storm – it weighs you down, doesn’t really serve a purpose, and keeps dragging through the mud. If guilt were helpful for creating content, you’d already have it done. It’s time to put down the Guilt Cape and just get your content created.

Not so sure?
Here are 3 clear signs it’s time to let go of the guilt and reach out for help.

1. You’re overwhelmed.

You mean to develop content, but the writing and creating never gets to the top of the priority list. Or if it does…it keeps getting skipped over.

If you are a solo-entrepreneur, being overwhelmed seem like a perpetual state, usually accompanied by a generous dose of guilt for not being able to “do it all”.

When you’re overwhelmed, it simply means you need to get clear on your priorities – and, you need to get some help. Seriously. Who said you had to do it all on your own?

It’s OK to get help on the things you never get around to. In fact, it’s probably mandatory.

2. Focusing on your content keeps pulling you away from other key projects.

Creating content can take time – valuable time you could be spending on other tasks and projects that only you can do. This, of course, leads to the vicious guilt cycle of being overwhelmed, and the up and down cycle of cash flow.

You’re not a bad business owner if your focus gets pulled in multiple directions. It just means you’re multi-faceted and have a lot to contribute. BUT, you need to quit feeling guilty and become a strong leader in your business – one who uses creative resources to accomplish your goals.

3. You’re being pulled away from time with your family and friends because “there’s always more work to be done.”

We all know this one, right? Sometimes it can be the biggest guilt generator of all. If you’re feeling guilty about missing important events with your family, or frustrated that you can’t join your friends for an impromptu get-together, that is merely a sign that it’s time to make a change.

If you are experiencing any of these 3 signs, it means guilt is beginning to run you and your business, and it’s time to change your approach.

Nina East is usually described as being ahead of her time, and not at all what you would expect. She has had multiple careers and businesses - often described as a serial entrepreneur or serial expert. In addition to running two online companies, Nina has been a leadership and personal development trainer, a published author, the director of student development at a liberal arts university, a manager of a traditional retail store, the lead certifier for the International Association of Coaching, the senior trainer at the world's largest coach training program, a motorcycle safety instructor, and a firewalk instructor!

© Copyright 2014 Nina East

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