Content Marketing Creates 3x’s More Leads Than Traditional Marketing

By , Small Business Consultant and Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Michele A Scism - Small Business Consultant and Marketing Strategist

According to Demand Metric “Content marketing creates 3x’s more leads than traditional marketing and cost 62% less.” If you think about it, it makes perfect sense. Content marketing can be very focused, whereas traditional marketing is more like throwing darts.

Dart board/traditional marketing is more like throwing darts/marketing

Content Marketing is Talk to Them Marketing

Print, TV and radio marketing are “Talk at Them” marketing. In those mediums you tell your ideal client what they want and there is no dialogue. With content marketing we are putting out information that talks to them because they can talk back. They can comment on your blog post on Facebook or tweet a response to your post.
Content Marketing Can be Directed to Your Audience

The majority of content marketing is being done on the internet through social media, business websites with the use of eBooks, videos, audio recordings. On social media platforms for example we can be very targeted with who sees the content. We can choose people who like Mari Smith, live in Washington DC and love dogs.. That’s specific. With TV, Print and Radio, those people are out there but they are mixed in with the massive group of people that aren’t your target.

Content Marketing Has Very Little Risk

You can start running Facebook ads to promote your content for as little as $10. You can design a whole weeks campaign to get in front of very targeted audiences for $100 to $1000. Other social media platforms are the same. Compare that to traditional marketing where there is usually a lot of upfront money to get the ad set up and then the ongoing cost of running it.

If you are sitting there wondering what content marketing is, click here to check out my video podcast => What is Content Marketing?


Michele Scism is a decisive, driven and committed entrepreneur who helps successful business owners create passive income streams so they can stop working so hard and start enjoying the benefits of entrepreneurship.

Michele’s business expertise has been highlighted recently on NBC, CBS, Fox, and She is an international speaker, best-selling author and the Founder of Decisive Minds.

She is a serial entrepreneur who knows how it feels to fail miserably at business, at one time the bank actually called demanding their $1.5 million back, and also knows how it feels to sign the contract to sell your company for $9 million dollars. For business building tips visit

© Copyright 2017 Michele A Scism

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