Create a List: How I Added Thousands to My List Using Other People’s Audiences

By , Small Business Consultant and Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Michele A Scism - Small Business Consultant and Marketing Strategist

When I was a very young entrepreneur my dad taught me about “OPM” – Other People’s Money. When I decided to build an online business, I realized I could use this same approach to create a list of email contacts. I call it “OPA” – Other People’s Audiences! Let’s look at how you can create a list of email contacts using OPA!

Over the years I have added thousands of contacts to my email list using other people’s audiences.

Create a List Using OPA – Strategy 1 – Be a Guest

Everyone needs content. It’s the one thing that remains consistent among all content creators—there is never enough. That’s where you can help.

By guest posting on other people’s blogs, you can “borrow” some of their traffic.

  • You shouldn’t simply regurgitate old content and send it out in a dozen directions though. To get the best results, you’ll want to:
  • Create custom content designed with your host’s unique audience in mind
  • Provide stellar value with actionable ideas and strategies not found everywhere else
  • Inject your personality so those new to you will instantly connect with you
  • Offer a compelling reason to click through to your website or blog for more information

Create a List Using OPA – Strategy 2 – Get Interviewed

Want to really show off your expert status and bring traffic back to your site? The easiest way is to get on the interview circuit. Just like authors with new books and actors with new movies, coaches and service providers can get in front of new audiences simply by answering questions about what they know.

Of course, you’re probably not going to appear on the Today Show (although that’s not impossible), there are still plenty of opportunities out there for coaches and consultants in every niche.

Look for interview and speaking opportunities on:

  • Podcasts
  • Other blogs
  • Blog Talk Radio
  • Local events
  • Industry conferences
  • Telesummits

Start by reaching out to your colleagues and to podcast and blog hosts you most admire. Get the word out with your friends and your list that you’re looking for opportunities.

Create a List Using OPA – Strategy 3 – Reciprocity

When you are first getting started it may be a little harder to get interviews or guest blog on others blog posts. So let’s make this easy. Contact people with big audiences and offer to interview them or ask them to be a guest blogger on your blog. It’s a win for them because you are going to promote them to your audience and it’s a win for you because they are going to tell their audiences that they have a guest post on your site. That drives their audience to your blog.

Even if you don’t yet have a list of your own, it’s easy (and fun) to kick start your audience growth simply by making yourself available for these and other opportunities. Each guest post, podcast interview and webinar is another chance to get in front of a whole new market, so take advantage of it!

Are you using other people’s audiences to create a list? Share your ideas in the comments below.

Michele Scism is a decisive, driven and committed entrepreneur who helps successful business owners create passive income streams so they can stop working so hard and start enjoying the benefits of entrepreneurship.

Michele’s business expertise has been highlighted recently on NBC, CBS, Fox, and She is an international speaker, best-selling author and the Founder of Decisive Minds.

She is a serial entrepreneur who knows how it feels to fail miserably at business, at one time the bank actually called demanding their $1.5 million back, and also knows how it feels to sign the contract to sell your company for $9 million dollars. For business building tips visit

© Copyright 2017 Michele A Scism

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