If you’re flooded with business ideas, but still aren’t sure how to turn them into a generous income, you’re not alone. Ideas are easy to come by, but the road you need to travel to create a solid business from them isn’t all that clear to most people.
I’d like to show you how you can transform your ideas, knowledge and skills into a Personal Profit Process™ that will make you stand out from all the other people that do what you do and will make people want to work with you.
Whether you are a coach, consultant, author, trainer, alternative health practitioner, organizer or other service based small business service you need to be a star in your niche.
A great example of a personal profit process that resulted into a multinational, multi-million dollar business is the 7 Habits of Highly Effective People, by Stephen Covey. You know exactly what I’m talking about–seven simple steps that began as a book and became a business empire that has transformed lives. Or what about the “Chicken Soup for the Soul” series?
So what will you be known for? What will make you stand out? There used to be a real estate broker in our area who had her own agency. She was phenomenally successful and she was known as the hat lady. She had an array of incredible hats and she wore one every day. In all of her marketing materials, ads, and sale signs she was wearing a hat. When people wanted to sell their house they’d say, “Why don’t we call the hat lady”?
You need to develop a unique, branded process that people associate with you, your business and the results you get your clients. Once this process is developed you can turn it into income with information products like e-books, go deeper with it in a home study or membership program, offer customized personal help at a much higher price or make it profitable in at least a dozen other ways.
A branded process often includes graphics, flow charts, checklists, unique domain names, branded colors, and a compelling name. It gives your business pizzazz and sizzle. Similar businesses can offer similar products and services, but if each has a branded approach that is slightly different, different clients will be attracted to each.
Tips to help you create your Personal Profit Process™
1. First list the specific and most urgent problems or challenges your clients face. You must hit the nail on the head when it comes to identifying the pain, problems or challenges that are serious enough that someone would pay for a solution. If you don’t dig deep enough and get specific enough you won’t get sales.
2. Next list the detailed and specific results buyers can expect to achieve or have mastered if they work with you? Using measurable results with an actual number is best if possible, such as “you will have 5 new income streams” or “you will increase your social media following by 500 people” or “you will know exactly which direction to go in your career and will have a plan to get there”.
3. Then list the mistakes that people make that caused the problem and prevent them from finding the solution on their own? You will need to help them how to overcome or avoid these mistakes in your programs, products and services.
4. Finally, in order, list the specific steps you’d like to take your buyers through to guide them from problem (the starting point) to results (the finish line).
Once you have your process the next step is to develop that journey into a step by step system. People love systems. They make sense and they’re easy to follow. They show that you’re not just making it up as you go along and perhaps forgetting a step or two, but that you’ve carefully thought out and tested your system. You’ve tried it out and proven that it works. In fact you have testimonials that say so.
It always brings an “aha” moment to my clients when they see that the key to standing out in a crowded marketplace and never struggling lies in their Personal Profit Process™. From this process it’s easy to see what products and programs to offer.
Many creative people end up trying to randomly turn idea after idea into a product or service and hope something will stick. It’s random. It’s like having a bunch of puzzle pieces but never putting the puzzle together. You need to stand out and stand for something that is uniquely yours.© Copyright 2011 Janis Pettit