When you understand your business advantage you can easily answer the question that terrifies most entrepreneurs – So what do you do? Do you feel a little twinge in your chest every time someone asks you that? I know I did for a long time. Knowing your business advantage is the essential first step to building a business that works.
So what is your business advantage? Basically, your business advantage is what is unique about you and your business. After working with so many entrepreneurs I realized that just knowing what makes you unique is only part of the equation.
I created the Decisive Business Advantage formula to help entrepreneurs figure it out. Not only do you need to make a list of your unique talents, skills and experiences, you also need to have passion behind your business because let’s face it, business is hard and there are going to be times you want to give up, and if you aren’t passionate it is hard not to just give up.
The third part of your business advantage is understanding who you want to work with and what they already think they need. The last piece is the key.
Here’s how to use your e-mail list to discover what your customers think they need (or what problem you can solve for them):
- Engage your audience at the end of each e-mail. Ask them questions; send them to Facebook to comment on your fan page.
- Ask your audience to share their questions with you. Offer to answer questions on your blog or on your Facebook page.
- Offer free strategy sessions – I’ve been using strategy sessions to enroll people in my coaching programs – but I also pay close attention during the conversation to my clients’ needs (and the words they use to describe them).
- Create A Survey – Create a quick survey for your audience – ask them what they would like to learn from you.