Do You Know How To Improve Your Career Or Business Image? – Part One

By , The Growth * Success * Acceleration Expert

Solo-E Certified Solo Entrepreneur Expert

Laureen Wishom - The Growth * Success * Acceleration Expert

I believe that whether you are a career professional or business owner you must have a comprehensive Strategic Success Plan (as defined in my Amazon Best Seller: Fit, Fine & Fabulous in Career, Business & Life). Your comprehensive Strategic Success Plan must include your personal development plan for career success and/or business growth.

Having a Personal Development Plan is a lifelong process. This plan is a way for you to assess your skills, consider your aims in life and set intentions in order to realize and fully maximize your career and business potential.

If you are a career professional, you should focus on up-leveling your career and if you are a business owner, your focus should be on business development and growth.

I also believe that image is everything whether it’s career or business, just as results are everything.

There are five career approaches that should be part of your personal development plan for growth, success and acceleration.

To fast-track your career up-leveling, you must ensure that the below career strategies are in place:

1. Think like a brand. You do not want to be like everyone else. Personal branding is the most effective way to clarify and communicate what makes you different, special, and valuable. Branding is your unique promise of what you offer. Branding along with your expertise is vital to advancing your career.

There are many people at your company who may have your same job title, but there is just one of you who has your unique skill set. If you do not have a standout brand, you will not get noticed or experience the recognition that you deserve. Isn’t it time to polish your brilliance!

2. Create a standout presence. Just remember that those who just do their job won’t receive many promotions, offers, or opportunities. Those who have created a standout brand and are considered the “go-to person” are on track for career success.

3. Figure out what you will stand for. When someone thinks of you, what three points would you like him or her to remember about you? It’s these top three points that will start you on the process of defining your personal brand.

If you aren’t sure of your top three attributes, or you want to verify that you are on the right track, ask several people (coworkers, peers, or resource partners), and compare
their responses with your list.

Until you stand for something, have a defined brand, a well-developed career image, and a career portfolio, you’re not going very far in your career.

4. Recognize that you are the CEO of your career. Those who have achieved great career success, definitely control how they present themselves. They have clearly defined intellectual competencies and have strategically positioned themselves for their next career leap.

5. Change your career view. If you see your career as a ladder, you only think about the next rung when a promotion is posted or you are downsized or laid off. When you look at your career as an ascending ramp (build and leap), you don’t stop and relax; you are constantly advancing to achieve your career intentions.

5.5 Polish your brilliance. One of the best ways to polish your brilliance is to make sure your Personal Development Plan has approaches to ensure growth and success. Your plan must have a road map for strategic acceleration, growth and long-term success.

Often times, career professional are also entrepreneurs. In other word you are an employee by day, and by nights and weekends an entrepreneur (business owner). Your are what I call and Employedpreneur and your portfolio can also include those entrepreneurial skills that you possess.

Your career portfolio (a component of your personal development plan) will be critical as you climb the corporate ladder while waiting to launch your full time entrepreneur business (if that’s in your future). Be sure that you have a coach who will work with you in developing your career portfolio.

Also, be sure to plan and schedule follow-up conversations with your coach after you develop your career portfolio to review how your new knowledge and skills are being applied for career success.

In part 2 of, Do You Know How to Improve Your Career or Business Image; I will focus on the business image.

Dr. Laureen Wishom is dedicated to teaching high-achieving women entrepreneurs, executives, non-profit leaders and career professionals how to master Growth, achieve Success and live in strategic Acceleration.  Through her workshops, VIPs, coaching programs and products, Dr. Laureen shows high-achieving women (and enlightened men) how to bring about radical success in:  1) Visibility and Positioning 2) Business Growth/Career Success, and 3) Revenue Acceleration.  She is known for creating “WOW”, providing an unique customized experience and educating women on “doing different things and then doing things differently”™.  To receive Dr. Laureen 5-day e-course entitled: How to "Show Off" Your Credibility for Revenue Acceleration or the audio: Are You Making a Cardboard Connection or a Brand Connection, visit

© Copyright 2015 Laureen Wishom

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