Email Marketing – Are Your Basics Covered?

By , Business Growth & Marketing Expert

Solo-E Certified Solo Entrepreneur Expert

Sandra P. Martini - Business Growth & Marketing Expert

Click here to listen... Every once in a while I see something which makes me just ask WHAT?!?.

What will it take for you to treat your business like a business and not a hobby or something which exists purely to give you write-offs?

In setting up your business, one of the VERY first things you want to do is tell everyone about what you’re doing and the results you can bring your clients (just think of the referrals!).

And one of the easiest ways to do that?

Your email signature.

I see so many email signatures which list contact details only with no reason WHY I should contact you. WHAT results do you provide? Tell me and everyone who reads your emails!

And that leads me to your actual email address. . .

What do email accounts from a non-business domain such as gmail, AOL, MSN, hotmail, yahoo, gmail, etc. say about your business and your level of professionalism? It costs you $10 for a domain through GoDaddy and little more for a *real* email account compared to the benefit for your business. The saddest part of all here is that you’re losing clients and you don’t even know it!

Your Challenge

Please carve out an hour or two this week to look – really look – at how you’re communicating with clients and prospects.

Is your email address and signature, the way you sign your name all indicative of a professional business or could the emails just as easily be coming from a friend or family member with no business at all? And then ask yourself: “Would YOU do business with you, purely based on what you see?” Keep tweaking until the answer is a resounding YES!

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEBSITE? Please do! Feel free to reprint any article or tip on your website, newsletter or message boards. Please write: Leading small business expert Sandra Martini is the “Automatic Business Coach.” Sandra delivers simple proven, yet innovative, ways entrepreneurs can implement processes and systems to create a waiting list of clients while giving them more money, time, and freedom in their businesses. For free articles, free resources and to sign up for her free audio mini-seminar “5 Quick & Easy Ways to Put Your Marketing on Autopilot” visit

Creator of Escalator Marketing, Sandra Martini specializes in showing small business owners how to create a business with multiple streams of revenue while living their lives.  Known for her "tell it like it is" yet nurturing approach, Sandy's clients benefit from her over 20 years in the start-up and marketing fields.

© Copyright 2008 Sandra P. Martini

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