Extreme Client Care: The Final Frontier in Business

By , Business Growth & Marketing Expert

Solo-E Certified Solo Entrepreneur Expert

Sandra P. Martini - Business Growth & Marketing Expert

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Until recently, whenever I heard the words “the final frontier”, I thought of Star Trek. Now, however, it makes me think of business:

Business owners have waged war on prices, bonuses, early bird specials, scarcity tactics, buy one/get one offers, reputations, affiliate commission payouts and gifts, bring-a-friend specials and pretty much everything else you can think of.

The final frontier is service.

Good, even great, customer service is no longer enough.

You have to practice Extreme Client Care™ — it’s not about providing great customer service. It IS about providing a recurring, memorable client experience.

And, the best part. . . it’s easier than you think, particularly when you design systems so it happens automatically whenever possible:

  • Send birthday cards/gifts
  • Openly promote your clients whenever you get the chance
  • Create nurturing sequences to teach your clients how to consume your products
  • Create QuickStart calls for new programs
  • Hosting an event? Give attendees a thumb drive with all presentations and audio bonuses
  • Include free shipping
  • Send a welcome gift to new clients or newsletter subscribers
  • Remember, it’s about THEM, not you
  • Hosting an event? Give attendees a postage-paid priority mail box to send binders home
  • Design and implement referral plan

These are just a few ideas to get you started.

Extreme Client Care™ involves giving clients what they want/expect and, beyond that, what they don’t even know they want/expect. . .that is, until you give it to them.

It makes you unique in your industry and it keeps you top of mind with your clients.

My Request to You

How can you practice Extreme Client Care™ in your business? Grab a pen and paper and make a list now.

And remember, anything you implement is more than you’re doing now and your clients will notice!

Are you going to file this away, thinking you’ll “get to it when you have time” or are you going to take action now?

Creator of Escalator Marketing, Sandra Martini specializes in showing small business owners how to create a business with multiple streams of revenue while living their lives.  Known for her "tell it like it is" yet nurturing approach, Sandy's clients benefit from her over 20 years in the start-up and marketing fields.

© Copyright 2013 Sandra P. Martini

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