Facebook and Twitter Strategy in Less Than 30 Minutes a Day

By , Small Business Consultant and Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Michele A Scism - Small Business Consultant and Marketing Strategist

When my clients begin to build their social media strategy one of the first things we talk about are the basics. After I’ve helped them create their various social media profiles, they are ready to go. Well, not quite! Many of my clients confess that they just don’t know what to do once they get on social media. Do you feel like this? I know you do so I thought I would share a Facebook and Twitter strategy that you can implement in less than 30 minutes a day. You will never suffer from not knowing what to do on there again!

Facebook Strategy

  1. The first thing I want you to do when you log on Facebook is to check your notifications. What has happened since the last time you were on there? Look for comments where you are mentioned. Take a second and respond, even if it’s just a thank you. Did people comment on your post? Comment back.
  2. Next, I want you to go to your messages. Are there any conversations you need to continue?
  3. Actively build your community on Facebook. Go to the friend request section. Did you get any friend requests? To keep your business growing, you should be connecting to at least 5 new friends a day. Go through your friend request and either confirm or delete them. If you didn’t get any friend requests, spend a couple of minutes and send some out. Target your ideal clients, colleagues, and communities that are similar to yours. Look for people that you want to learn from or that you have something in common with.
  4. Post every day, this doesn’t have to be complicated. Did you just write a blog post? Post it. Did you read a blog post? Share it. Enjoyed a podcast? Post it. Quotes, updates, new products, it’s all fair game. Just post consistently, every day.

Twitter Strategy

  1. Check your notifications. This section lets you know what you need to take action on. What you need to know about Twitter is that if you follow people, they will follow you and vice versa (ok, most of the time). It’s a simple strategy. You want more followers? Spend time following people in your community, ideal clients, or potential mentors. Do you notice that someone retweeted something of yours and you’re not connected? Follow them.
  2. Now don’t have a heart attack, but I want you to Tweet at least 8 times a day! It sounds overwhelming, but it’s not. Using a scheduler, like Co-Schedule, sit down at the beginning of the week and schedule out all your tweets for the week.
  3. Tweeting 8 times a day is easy, when you hit the Tweet button. Did you read an article you like? Just hit the Tweet button, that was easy and painless.

Keep in mind that your audience is unique to you. If you find that your community spends more time on Facebook than on Twitter, adjust accordingly. Find out what your number one platform is and spend the bulk of your time there.


Michele Scism is a decisive, driven and committed entrepreneur who helps successful business owners create passive income streams so they can stop working so hard and start enjoying the benefits of entrepreneurship.

Michele’s business expertise has been highlighted recently on NBC, CBS, Fox, Entrepreneur.com and Forbes.com. She is an international speaker, best-selling author and the Founder of Decisive Minds.

She is a serial entrepreneur who knows how it feels to fail miserably at business, at one time the bank actually called demanding their $1.5 million back, and also knows how it feels to sign the contract to sell your company for $9 million dollars. For business building tips visit http://DecisiveMinds.com

© Copyright 2016 Michele A Scism
2 comments on “Facebook and Twitter Strategy in Less Than 30 Minutes a Day
  1. Vicki Corson says:

    Hi Michelle–

    I always love reading about time-saving business tips. However, I’m a little confused about your Facebook strategy. In the third bullet where you talk about building your community. These suggestions are centered around a Facebook profile not a business page. You don’t get friend requests on your page but Likes instead. Targeting ideal clients, colleagues, and communities from a FB profile is too much like mixing business and personal. It’s not clear to me why I should be using my personal profile for business. I would love to hear suggestions on building the business page.

  2. Hey Vicki – Great question. Building your business page is an important part of your strategy and if you are just starting from scratch without making connections on your personal profile then it is much more difficult to build that page unless you are willing to run paid ads to get likes on your page. That does work very well and of course has a cost to it. Your personal profile is extremely important when it comes to your overall strategy on Facebook. It is the place people will go to friend you. If you are speaking on a stage and someone wants to mention you they will tag your personal profile before they will tag your page. If they want to tag you in an image they will tag your personal profile. Your personal profile is the place where you can be strategic about who you connect with – 1st building a relationship on your personal page and then inviting them to your business page. You will have more people interact when you post about a webinar or upcoming event on your personal profile than on your business page.

    Facebook has made some decisions that has meant that our pages don’t really get much organic traffic any more – meaning most people who like your page will not see your posts. However, they are still important when you decide to start running ad campaigns to promote your products and services. So we do want to increase the numbers of likes and it has been my experience that more people will like your page after they have become your personal friend. Oh and don’t get hung up on the “personal” part. It’s simply a name of that profile. Facebook gives you the ability to have 5000 personal friends – that makes them not really personal. It is however a really great way to be in control of who you connect with and then invite them over to like your page.

    Other ways to help you grow your page – put a FB like box on your website so that people can like your page on your site without having to go to FB. Also as you post about your life and business on your personal profile find reasons to tag your business page. I might say something like “I’m so excited to be working on the binder for my event. Great day at Decisive Minds” and I would actually tag the fan page when I typed Decisive Minds.

    Hope that all helps, Michele

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