Getting “Real” Your Sustainable Business

By , Small Business Consultant and Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Michele A Scism - Small Business Consultant and Marketing Strategist

A Sustainable Business

A Sustainable business is a business that is starting to look like a real business with clients and money flowing but also the team is growing and the vision for the business is getting bigger.

This is the place that most start up businesses dream of getting to as quickly as possible.  When you are in the sustainable phase, you know that your business has “legs”  and it’s only a matter of hard work to finish building the foundation you need to scale bigger.

How do you know when you’ve arrived?

  • Consistently working the plans and tweaking the plans designed in the start-up phase
  • New clients are coming on board regularly
  • Clients are seeing results
  • Minimal or no repeat clients
  • Business is making money regularly but still not consistently
  • Team is starting to expand
  • Visibility and credibility are both improving
  • Lack of self confidence in business system because it is still hard to recognize the concrete evidence that they system works
  • Inconsistent sales and follow up
  • Lead generation is working but has a long way to go

Next Phase

Your work is not done.  Yes, you’ve made it to the next phase – but your work is not done quite yet.  The ultimate goal to stay in your business is to get it to the scaleable stage  – a place were you can grow it big.  Here are the things you need to work toward to make it to the “scalable phase”.

  • Consistent cash flow
  • You are on the payroll
  • Consistent lead generation
  • Consistent sales & follow up
  • Self assured in the business model & systems
  • Cohesive support team
  • Holding events (if applicable per your Plan)

Is your business at this stage yet?

Michele Scism is a decisive, driven and committed entrepreneur who helps successful business owners create passive income streams so they can stop working so hard and start enjoying the benefits of entrepreneurship.

Michele’s business expertise has been highlighted recently on NBC, CBS, Fox, and She is an international speaker, best-selling author and the Founder of Decisive Minds.

She is a serial entrepreneur who knows how it feels to fail miserably at business, at one time the bank actually called demanding their $1.5 million back, and also knows how it feels to sign the contract to sell your company for $9 million dollars. For business building tips visit

© Copyright 2014 Michele A Scism

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