How many hours a week do you work? Recently I was speaking to a woman who shared that she can’t squeeze one more thing into her week. When I asked why, she explained how she often works 80 hours a week! Of that time, only one quarter was devoted to client work and the balance involved mostly marketing and some administrative tasks.
First of all, I was cringing feeling what that must be like for her because that’s a lot of hours. It would be nearly impossible to keep up that super human pace for very long and you risk getting burned out and discouraged. I talked to her about the need to delegate. If she hired a VA, it would allow her to cut back to a more normal week of 40- 50 hours. She said there wasn’t enough money to pay anyone else.
But honestly, hiring a VA, can actually help you make more money. How? Well let’s look at it.
Many of the tasks you do in a week are likely repetitive and not crucial to bringing in new business. One way to figure this out is to write down all the things you do over a week – all the administrative and marketing tasks. Put them on one line at the top of the piece of paper. Then underneath, estimate how much time you spend on each task in that week. Next, you can figure out how much it would cost you to pay someone per task by multiplying the hours for each job by the going rate.
Figuring out how you can systematize, automate and outsource some of the things you do will free you up to work as the business owner and not the administrative backup.
As a business owner who delegates, you will have so much more energy and time to focus on income generating efforts. Plus, when you have someone working for you, the motivation is even stronger to bring in that extra client or do whatever you need to do to cover that cost.
Another way to use your VA is to delegate some of the tasks that actually generate income. For example, things like sending out warm letters or your ezine can bring you leads for new clients and make sales as well. You will have someone helping you do the stuff that is going to generate income. Then, the more income you generate, the more things you can give your VA to bring your hours down to a more normal 40 hour work week.
Invest in your business and yourself by getting someone to help you get things done and delegate the tasks you can so you can enjoy your life as well as work.
Your Client Attraction Assignment
Whether or not you are working 80 hours a week, keeping track of what you are spending your time on for one week is a an eye-opening exercise. Track how you spend your time for a week or two and then think about how you can systematize, automate, outsource and delegate so you can focus on generating more income.© Copyright 2012 Fabienne Fredrickson