How to Build Your List with Articles – 5 Essential Tips

By , Authentic Marketing Expert

Solo-E Certified Solo Entrepreneur Expert

Cindy Schulson - Authentic Marketing Expert

Article marketing is a great way to help you build your list. It gives you free publicity and allows you to position yourself as an expert in your niche.

Real quick – what is article marketing? It’s where you create your own unique content and submit it to different article marketing sites, such as EzineArticles.
Here are five tips that will help you energize your article marketing, driving more people to your site and positioning you as someone people want to do business with.

1. Use powerful titles. No matter how great article might be, if your title doesn’t grab people’s attention, then it won’t get read. So learn how to create a compelling title that is benefit-focused, thought-provoking, and intriguing. The title must also be keyword-rich so your articles rank well with the search engines.

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
-David Ogilvy

2. Provide Valuable Content. The purpose of writing your article is to provide valuable information so that you gain trust and establish yourself as a solutions provider. Learn how to write effectively with the needs of your target market in mind. Make sure your article is well-written, concise, typo-free, and above all, informative.

3. Submit Your Article to More Than One Site. You may be writing some great articles, but have you thought about how much more traffic you can generate if you submit your article at various sites? There are some great article submission sites that are free and can help you increase traffic. Google “free article submission sites” and you’ll find a wide range of possibilities.

4. Write a Great Resource or Author’s Box. Once people have read through your article, if they like it they will read the information about the author. Make sure you provide a short bio as well as contact information (email, website, telephone number). Include a powerful call to action to send people to your opt-in page and get your giveaway. If you don’t have an opt-in page or giveaway, you absolutely need to do that!

5. Measure Your Results. Visit the sites where you post your articles to determine your open and conversion rate. If your open rate is not very good, then work on improving your article titles. If people are reading your articles but not clicking on the author box, then you might need to improve the content of your articles, shorten the length, or make your articles more focused on the needs of your target market.

Cindy Schulson helps coaches and consultants transform their brilliance into magnetic messaging and multiple streams of income. She loves helping her clients sort through their “brain dump” of ideas and discover the golden nuggets that make them shine. Cindy has worked in Strategic Communications for such companies as Coca-Cola and Visa, and now uses her messaging ninja skills to help her clients stand out as the perfect choice for their ideal clients. Get her FREE online training, "How to Use Your Unique Message to Attract Your Favorite Clients" at

© Copyright 2013 Cindy Schulson

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