How to Create an Editorial Calendar for Your Blog

By , Small Business Consultant and Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Michele A Scism - Small Business Consultant and Marketing Strategist

You do know you should be blogging – but can’t seem to find the time to actually blog?  Most of my private clients have talked with me about this in the past, so I decided to let you know how I get my blogging done.

Creating an editorial calendar (a fancy name for a list of what you’ll be posting when) is my number one way to make sure that I get my blogging done.

Spending less than hour planning out your posts, can save your hours and hours of time during the month.   Even if you don’t write the articles you’ve planned (flexibility is key here) – you won’t be stuck staring at a blank WordPress post.

So, are you ready to get started?

Step 1:  Choose your calendar tool.  I use simple google doc.  Other people swear by a WordPress editorial calendar plug in which lets you write posts and move them around on a calendar.  You can also use a Google Calendar.

Step 2:  Choose some themes that you think might be interesting to your audience. If you are blogging just a couple days a week – you can choose just one or two themes to work from.

Step 3:  Get ideas for blog topics and themes.  Some of my favorite places to get ideas for posts are:

  • My own community.  My group Facebook pages and my conversations with private clients are my top sources for content ideas.  Listen to your customers — and answer their questions in your blog posts.  If you don’t have a community yet – listen to what people are saying on the pages of people in your niche.  If someone asks a question on page and you know the answer, write a post – and then share the link on the fan page.
  • Twitter  I spend a few minutes each day following the thought leaders in my niche.  The topics they are tweeting about are usually spark some great ideas for blog posts.
  • Keyword searches  I use the Google Keyword tool to see what people are searching for – sometimes I’m surprised at what is popular.

Step 4:  Make a table with all the ideas and themes — assign the topics to specific dates.

Step 5:  Start writing.  Sometimes, I like to write a few posts at a time, a blog calendar keeps my focused and on task as I write.

Michele Scism is a decisive, driven and committed entrepreneur who helps successful business owners create passive income streams so they can stop working so hard and start enjoying the benefits of entrepreneurship.

Michele’s business expertise has been highlighted recently on NBC, CBS, Fox, and She is an international speaker, best-selling author and the Founder of Decisive Minds.

She is a serial entrepreneur who knows how it feels to fail miserably at business, at one time the bank actually called demanding their $1.5 million back, and also knows how it feels to sign the contract to sell your company for $9 million dollars. For business building tips visit

© Copyright 2012 Michele A Scism

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