As an entrepreneur, it’s important to assemble your knowledge into a content system that’s easy to follow – a proprietary system.
Clients frequently ask me how to put together their proprietary system and in what order the information should go. The confusion comes from the difference between working privately with clients versus group coaching or a home study program.
When you are coaching a client privately, you can start anywhere they want depending on the person’s specific needs. So you might start at step six because that is what they need in the moment and then circle back to step one at a later date. And the client won’t be confused by this out-of-order interaction because you are jumping in exactly where they are.
But, with a group or home study program, the experience for the client is very different. The content must be presented in a more orderly fashion. In other words, it should start from the beginning of what you do and go to the end in a chronological and logical manner.
So, for example, when I sat down to write my Client Attraction System (my proprietary system) I started by having my students make client attraction a priority, then figuring out what their position was in the marketplace. Once that was done, the logical next step was to determine where to find their ideal clients, and then the next step involved creating their compelling marketing message, followed by their materials, etc.
Most importantly, you want the content order to make sense for marketing purposes. You want to set it up so that communication about what’s included on your website and in your materials is clear and logical. Step by step. Visitors can see what the first step is and the second step, etc. Putting things in order this way will also work for a boot camp or other multi-session series.
Another way to think of organizing the information is as if you were writing a book. In fact, many of my clients turn their proprietary system into a book over time, as they gain more experience and client success stories.
Once you can put your system into chronological order, writing it and pulling all the pieces together will be so much simpler. And you’ll rest easy knowing people who use the system will benefit from the logical arrangement of the material.
Your Client Attraction Assignment
Have you created your proprietary system yet? If you haven’t done so, this is the perfect time to get started. Think about the program you want to offer and first map it out step by step. That will help you know what to write and include, and how it should be presented.
If you have already started or even completed your system, you may want to look it over to check that it is in chronological order. Take a look at your marketing materials as well to make sure your communication of the system makes sense logically.© Copyright 2012 Fabienne Fredrickson