How To Get Testimonials That Sell For You

(even if you don’t have any clients yet)

By , Text Only Admin

Solo-E Certified Solo Entrepreneur Expert

TextOnly'Admin - Text Only Admin

To get killer testimonials, you have to be very clear about what you ask for. And, you have to actually make the ask. (Your current and past clients WANT to help you but lets face it: they aren’t mind readers.)

Plus, people like to be told what to do.

So, if you are wondering HOW to get testimonials that put your potential clients at ease about working with you, then this is for you.

Why do you need testimonials?

Social proof is absolutely essential as you build your business online. It’s like the icing on a cupcake. A potential client is interested in you, loving your valuable free content and is trying to build up the courage to work with you.

So, let’s make it easy on her, ok?

Think about it: No one wants to be the first person to buy something. (This is why you see some many people offering beta testing of their services of a reduced fee in exchange for testimonials.)

How do you get started lining up powerful testimonials that will do the selling for you?

What I’m about to tell you is so important. And it is so easy. It is also the part that most people forget about.

You have to ask for it. Just like you have to ask someone for their business, you have to ask for a testimonial. As you are embracing your role as Chief Awesomeness Officer of your business – and your life – so let’s get rid of the “wishing” and “hoping” and waiting, OK?

If you are just starting out and don’t have a lot of clients (or, eh, any) that you can turn to for feedback, there are a couple of options for you.

First, think about places where you’ve done work (volunteering, within your corporate job, at a neighborhood function, etc.) that demonstrates some of your skills and why you are able to solve the pressing problems that your clients are dealing with. Then, ask for support. Explain your situation and how you are building your business and how they can help.

You can offer your services for a reduced rate or a shorter duration for the purpose of collecting testimonials. Offer a sale or special promotion to your friends, colleagues, and prospective clients. Let them know why you are offering your services at a one-time reduced rate.

If you have worked with clients, reach out to them. Start with the ones you worked with most recently since their experience will be more in their minds.

Your job is to make it super easy for your peeps to put together an awesome testimonial for you.

What to include in your email request:

  • A specific format for them to use. You can provide an example of what you are looking for by sharing an example like this: “Before working with Krista, I was struggling with xxxx, yyy, and zzz. Krista helped me to overcome these struggles in these ways aaa, bbb, ccc.” Or, “I achieved yyy, ttt, and zzz as a result of working with Krista.”
  • A desired date for the testimonial to be sent back to you.
  • You can also include these questions to give their creative mojo a boost:

What hesitations did you have about working with me?

What specific feature did you like best about the program?

What changes have you noticed in your business/life as a result of working with me?

Would you recommend this program to others? If so, why?

What else? Is there anything else that you’d like to add?

Know why these questions are so helpful? They address objections that your potential clients may have and will help your dream clients to connect with the testimonial and start realizing that she can experience the same amazing results in her own life. See how that works? You are selling without selling. Pretty awesome.

  • Ask for a photo and if it’s OK for you to use their full name, business name, website, etc.
  • Thank them.

Even though their intention is good, your goal is to avoid someone saying, “Krista is so great! I just love her!” and considering that to be enough. While you are great and I’m sure that your clients do love you, a strong testimonial includes a lot more than a generic statement.

To get your testimonials to do the heavy lifting for you, be very clear about what qualifies as a strong testimonial and don’t forget to ask your peeps for it. Regularly.

When you set up a system for collecting testimonials, it’ll start to happen without you thinking about it and soon you’ll have more than enough social proof to get those ideal clients off of the fence and into action. An added bonus, too, is that by asking for a testimonial you are asking the past client to remember and write down why you are so awesome. That’s never a bad thing, either.

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