How to Stop the Overwhelm

By , Authentic Marketing Expert

Solo-E Certified Solo Entrepreneur Expert

Cindy Schulson - Authentic Marketing Expert

If there’s one thing just about every entrepreneur can relate to it is the big “O” – Overwhelm!

You know the feeling. So much information, ideas and opportunities rushing through your brain that you feel like your head will explode.

In order to stop the overwhelm, the first thing you need to do is diagnose the reasons for your own particular case of overwhelm. Review the following causes of overwhelm and be really honest about which ones apply to you:

  • Unclear about the vision for your business
  • Too many creative ideas
  • Lack the necessary skills
  • Lack the resources you need
  • Over-complicate or over-analyze things
  • Over-learn and get stuck in “analysis paralysis

Each of these can result in a different kind of overwhelm.  For instance, if you lack the vision for your business, you’re likely in a state of confusion. You’re confused about how to set priorities and what actions you should take.
If you are someone who has too many creative ideas, you likely are trying to do too much at once or are immobilized because you don’t know what to do first. In either case, you’re stuck and can’t move forward.
If you’re an overlearner, you likely have a lot of information you’ve gathered but don’t know how to put all the pieces together and apply that information to your own business.

I know that personally, I get stuck because I tend to over-analyze things. Once I make a decision, I’m in full action mode, but I need to hash things out before I can make that decision. That’s why I’m never without my own coach:)
Once you’ve identified your own source of overwhelm it’s so much easier to get out of overwhelm mode. Match the solution to the challenge.

Let me use an example that I think a lot of people can relate to. If you’re overwhelmed because you have too much information and can’t fit the pieces together, the first thing you need to do is stop gorging on information. Take an inventory of the information you’ve already acquired.

Then ask yourself, where are you stuck now?  Do any of the information products or resources address that particular challenge? If so, then dive into learning it and applying it to your business. In other words, take action on what you’re learning. If you need help implementing what you’ve learned, then find a mentor or coach who can guide you.

Sometimes it’s not so easy to identify where exactly you’re stuck. If that’s the case for you, then the first question you need to ask yourself is: Do you currently have all the clients you want?  If not, then that you need to spend the bulk of your time on marketing. Not just any marketing. Strategic, focused marketing that works for YOU!
Marketing is a big world, so drill down further and look at  where your marketing is broken.

  • Do you not have enough traffic coming to your website? Then you need to focus on driving that traffic.
  • Do you have good traffic coming to your website but a very small list?  Chances are, you don’t have a valuable giveaway that inspires people to opt-in to your list or you aren’t using the right messaging to communicate the value of that giveaway, or you’re not displaying the giveaway in the right way.
  • Do you have a list but aren’t making any money? Then you need to look at how you build relationships with the people on your list and your monetization strategy.

The bottom line is that you need to figure out where things are broken for you. Then get the training and support you need to overcome those specific challenges. Stay focused and take targeted action on what you learn without getting distracted.

Cindy Schulson helps coaches and consultants transform their brilliance into magnetic messaging and multiple streams of income. She loves helping her clients sort through their “brain dump” of ideas and discover the golden nuggets that make them shine. Cindy has worked in Strategic Communications for such companies as Coca-Cola and Visa, and now uses her messaging ninja skills to help her clients stand out as the perfect choice for their ideal clients. Get her FREE online training, "How to Use Your Unique Message to Attract Your Favorite Clients" at

© Copyright 2013 Cindy Schulson

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