How to Turn Your $10 Book into a $200 Product

By , Small Business Consultant and Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Michele A Scism - Small Business Consultant and Marketing Strategist

So… you’ve written your book and uploaded it to Kindle. Congratulations – you’ve done more than 90% of entrepreneurs do to establish your credibility as an expert.

(If you haven’t written your book yet – you need to get started now).

So… now what? You and I both know that writing a book in and of itself is not going to make your rich. You would have to sell 20,000 copies of your $10 book to make six figures after you subtract Kindle fees (and marketing costs). To really start making money – you need a product.

How To Create A Valuable Product – Even When You Are Out of Content Ideas…

“Michele – my brain is totally fried… I wrote my book and am fresh out of ideas!”

Ah… post-book writer’s block. I get it. And, I can help you. Here is my 5 step system for turning your $10 E-book into a $200 product (without having to come up with any NEW content yourself).

Applying the 5 Step System to a How To Niche

  • Your first step is going to be to create a .pdf copy of your book to include in your product.
  • The second step is to record three videos based on processes that you outline in your book. So, for gardening, you might show people how to use some common garden tools, or how to prepare soil for planting.
  • Next, call up a few fellow experts in your field and ask to interview them. (While you are at it – sign them up to be affiliates to promote your new product.
  • Make a private Facebook group for your students.
  • Create a checklist or worksheet to go along with a process you teach in the book.

Applying the 5 Step System to a Coaching Niche

This is almost exactly the same process. With a few small tweaks.

  • Your first step is going to be to create a .pdf copy of your book to include in your product.
  • The second step is to record three videos based on ideas that you talk about in your book. So, for my new book Take the Risks or Get a Job – I could do a videos on how to create a product, how to increase your conversion rate, how to make money money from fewer clients… (Oh… I actually have done that – you can watch those videos here.
  • Next, call up a few fellow experts in your field and ask to interview them. You should ask people who are just a bit ahead of you so you can ask them to promote the course when it is done
  • Make a private Facebook group for your students.
  • Create a checklist or worksheet to go along with a process you teach in the book. My book includes 7 Entrepreneur Time Sucks and 7 Entrepreneur Must Do’s – I can go ahead and use those.

So, there go… Let me know when your product is done – post a link here 🙂

Michele Scism is a decisive, driven and committed entrepreneur who helps successful business owners create passive income streams so they can stop working so hard and start enjoying the benefits of entrepreneurship.

Michele’s business expertise has been highlighted recently on NBC, CBS, Fox, Entrepreneur.com and Forbes.com. She is an international speaker, best-selling author and the Founder of Decisive Minds.

She is a serial entrepreneur who knows how it feels to fail miserably at business, at one time the bank actually called demanding their $1.5 million back, and also knows how it feels to sign the contract to sell your company for $9 million dollars. For business building tips visit http://DecisiveMinds.com

© Copyright 2015 Michele A Scism

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