How to Use Video to Build Your List

By , Founder of (Previously

Solo-E Certified Solo Entrepreneur Expert

Fabienne Fredrickson - Founder of (Previously

You may know that I teach hundreds of our clients and customers each year how to use video to get clients and build their list. One of the questions I get most often is, Derek, why is video such an important part of your marketing and do I really need it? My answer is invariably Yes! You really do need it. You see, video is an essential part of your online marketing strategy, specifically having a video on your website, because it helps you authentically connect with people who visit your website and allows you to engage with them in a very compelling manner. Depending on what you ask them to do in your video, they happily opt-in to join your list or call you to become a client (or both).

“Video helps you authentically connect and engage with prospects in a very compelling manner, turning them into clients quickly” .

Now, I know what you’re probably saying… But Derek, I don’t even know where to start with video… all the different equipment and technology that exists, I’m confused. Do I even have what it takes to create good videos? Is that you? Are you feeling stuck when it comes to doing video? Well, with everything that’s available at our fingertips with video technology and the world of online virtual assistance, there is really no reason you cannot use video on your website.

Why is video so important for list building? Video allows you to interact with your prospects better than anything else – except for face-to-face interaction, of course. And unless you can figure out some magic way to appear in person every time someone visits your website – you’ll want to use video, in a strategic way. There are three important elements of shooting a video that I want to share with you, specifically.

Watch this week’s strategy to help you get up and running with video for marketing your business in no time.

Your Client Attraction Assignment

Ask yourself: how am I using video in my marketing? If you don’t have a video on your website that will help you when it comes to connecting with your website visitors and building your list, I strongly suggest you consider adding video to your marketing efforts as soon as possible.

We’ve been using video now here at for a few years now on our website. It has been a game-changer not only for helping us build our list, but also attracting more ideal clients in droves and adding a lot to our bottom line. It’s time you do the same…

Fabienne Fredrickson is the founder of Boldheart® and (formerly The Client Attraction Business School and Originally celebrated for the creation of The Client Attraction System®, Fabienne’s company has repeatedly been ranked by Inc. magazine as one of America’s Fastest Growing Private Companies. She is the author of the upcoming book, The Leverage Mindset: How overwhelmed 6-figure business owners reach 7 figures (and gain their life back).

© Copyright 2013 Fabienne Fredrickson

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