So many new business owners and coaches think that once they have a business name, logo, and website their brand is established.
For whatever reason, they did not get the memo stating that you must have commitment, focus and consistency to build a successful brand.
In addition to commitment, focus and consistency, there are four essentials to building an awesome brand for your business or coaching practice. They are:
1. Develop a Brand Plan. Strategic brand planning is essential for building a strong and impressive brand. To start, you must have a brand-marketing plan.
Regardless of the marketing methods you implement to augment your brand awareness, you need to look at each elements of the strategic brand process.
All of your brand marketing efforts should be aimed at strengthening your brand and increasing brand awareness in order to gain a significant return on your investment time and money.
2. Implement Your Branding System. This is the part wherein you put into action everything you have designed in the brand plan. You may need to employ different strategies for each phase of the overall brand development process.
Remember that an integrated system is key when creating a strong brand.
3. Ensure a Consistent Brand Message. One of the best ways to achieve a consistent marketing message is to make sure that you have a unified name, logo, and image. This is one of the most efficient ways to communicate your offering(s) to potential customers and clients.
Make sure you have an established vision and mission statement for your business or coaching practice. This is usually the inspiration behind the design of the logo and image.
When you have developed a message for your brand – remember to be committed, focused, and consistent in promoting this message.
Your brand plan will have the detailed strategies for promoting your message.
4. Brand Review and Management. Every brand should continually undergo a review process. Today’s consumers demand an experience, newness, change and quality – so must your brand’s marketing plan.
When reviewing your brand, be sure to look at your product(s) and/or service(s), benefits, and features. Continue to review your marketing methods to ensure that it is meeting the needs and demands of your customers or clients. Also don’t forget to review the brand strategies of your key competitors – you may be surprised at what you might learn.
For example, if you were building a large office building, you would continually add new floors until you have completed the architect’s plan. For branding purposes, the analogy is that each floor added represents a new layer of messaging and/or outreach of your strategic brand plan.
Remember, you will always be under ‘brand construction’ because without it your business and coaching practice will cease to exist.© Copyright 2014 Laureen Wishom