Is Branding Really Important?

By , The Growth * Success * Acceleration Expert

Solo-E Certified Solo Entrepreneur Expert

Laureen Wishom - The Growth * Success * Acceleration Expert

Building your brand is a process that is so powerful; it can literally propel a struggling business to the forefront of the marketplace and from potential failure to massive success.

With that being said, is branding really important?

Defining your brand includes:

  • Discovering your passion, innate talents, and outstanding skills.
  • Researching opportunities to help others with your passion and gifts.
  • Exploring your big vision, core values, brand personality, and brand experience and awareness.
  • Activating your Strategic Success Plan™ for your well thought-out intentions.
  • Developing the right mindset, building a support team, creating an advisory board and forming collaborations.

You will also need to:

  • Identify your target market and your specific niche within the market.
  • Define your brand voice, message, position and differentiation.
  • Establish your expertise, engage your audience and create your signature services and/or products.
  • Systematize your brand communications to create sound branding outcomes for growth.

The right brand will help you:

  • Communicate your value and worth more effectively.
  • Create more focused and compelling marketing materials.
  • Build your reputation, credibility, and equity.
  • Be remembered by potential prospects and your clients.
  • Decide if someone is a good joint venture partner, strategic partner, resource partner or collaborative partner.
  • Enjoy the return on investment for your marketing efforts.
  • Have more confidence when speaking about what you do.

Your brand is everything you stand for, believe in and represent. It is also the perception others have of you and your business.  It is the emotions that are felt when people meet you, see your marketing materials, visit your website, or buy your services or products.

Dr. Laureen Wishom is dedicated to teaching high-achieving women entrepreneurs, executives, non-profit leaders and career professionals how to master Growth, achieve Success and live in strategic Acceleration.  Through her workshops, VIPs, coaching programs and products, Dr. Laureen shows high-achieving women (and enlightened men) how to bring about radical success in:  1) Visibility and Positioning 2) Business Growth/Career Success, and 3) Revenue Acceleration.  She is known for creating “WOW”, providing an unique customized experience and educating women on “doing different things and then doing things differently”™.  To receive Dr. Laureen 5-day e-course entitled: How to "Show Off" Your Credibility for Revenue Acceleration or the audio: Are You Making a Cardboard Connection or a Brand Connection, visit

© Copyright 2014 Laureen Wishom

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