It’s Your Time – Get Your Career Brand on Track – Part 1

By , The Growth * Success * Acceleration Expert

Solo-E Certified Solo Entrepreneur Expert

Laureen Wishom - The Growth * Success * Acceleration Expert

Have you been proactive in establishing and promoting your personal career brand — or are you still using outdated job-hunting and career-management methods. If so, this article is for you!

Always remember, personal career branding consist of your reputation, image, value add, who you are and what you offer.

So let’s look at some strategic acceleration techniques that high-achieving women utilize. Hopefully your use of these techniques will get your career brand on track.

1. Assemble a spreadsheet of your strengths and skills. To develop a true and authentic career brand, you must identify your most important strengths and skills – the ones that set you apart from others.

Knowing your strengths is key to developing your career brand.

2. Assess your education and training background. Your education, training, degrees and certifications play an important role in the development your career brand.

By examining these elements, you may also recognize that you need additional education or certifications to fully execute your career brand.

3. Gather your awards, honors, and other recognitions. Most of us tend to down play our awards, honors and recognitions – however when building a career brand it’s crucial to identify and consider any external validations you have received.

4. Determine what makes you stand out. By exploring your accomplishments, strengths, education, training, and recognitions, you can begin to build a picture of the total package of who you are as a job seeker, employee or career ladder climber.

When you know what makes you stand out, you can write your Unique Positioning Statement (UPS), which is part of the career branding strategic process.

5. Convert your passion, goals, and core values into words. Start by identifying the key elements of your profession that excite, drive, and motivate you — as well as the work-related values you appreciate the most about who you are.

Now put into words the true passion, goals, and values of your career presence that reflect who you are.

Once you have gathered and put together your accomplishments, strengths, skills, education, training, certification, honors, UPS, and your passion, you can then develop your brand statement.

Your career brand statement should be easily communicated and understood. The most important thing that any brand statement can do is to separate you from other job seekers, those who are climbing the corporate ladder or in line for the same promotion you are seeking.

Once your brand is established, remember consistency is vital — you want prospective employers to find one brand message across all media and you want your current employer to know your brand message for your short- and long-term growth.

One of the best strategic acceleration tactics you can employ is to polish your brilliance so your brand will shine above others.

Stay Tuned for part 2, It’s Your Time – Get Your Career Brand on Track!

Dr. Laureen Wishom is dedicated to teaching high-achieving women entrepreneurs, executives, non-profit leaders and career professionals how to master Growth, achieve Success and live in strategic Acceleration.  Through her workshops, VIPs, coaching programs and products, Dr. Laureen shows high-achieving women (and enlightened men) how to bring about radical success in:  1) Visibility and Positioning 2) Business Growth/Career Success, and 3) Revenue Acceleration.  She is known for creating “WOW”, providing an unique customized experience and educating women on “doing different things and then doing things differently”™.  To receive Dr. Laureen 5-day e-course entitled: How to "Show Off" Your Credibility for Revenue Acceleration or the audio: Are You Making a Cardboard Connection or a Brand Connection, visit

© Copyright 2015 Laureen Wishom

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