In part 1 of It’s Your Time – Get Your Career Brand on Track, I identified what you needed in order build a strong career brand. Remember your brand statement should be easily communicated and understood.
The most important thing that any brand statement should do is to separate you from other job seekers, or those who are climbing the corporate ladder or in line for the same promotion you are seeking.
Now for this article, lets look at some other strategic acceleration techniques you can implement for your career branding process.
1. Craft brand stories you can use in job interviews. Stating your career brand is one thing, but showing your career brand in action through stories that highlight and reinforce your expertise is something very different — and it is much more powerful.
If you’re unsure how to start, you can use the SHARE Model to build your stories:
S – Situation – describe a specific situation
H – Hinderances – identify any hindrances or challenges faced
A – Action – explain the action(s) you took in response
R – Results – discuss the results or outcomes from your action(s)
E – Evaluate – explain and evaluate what you learned from the experience
2. Incorporate your career brand into your ‘promote me’ speech. You should have a very well crafted 60-second ‘promote me’ speech that you deliver flawlessly that includes who you are, what makes you unique, your value add, and the benefits you can provide.
Remember you ‘promote me’ speech should connect you to the deliverer.
3. Use your career brand statement as a headline on your resume. You can broadcast your career brand presence by placing it at the top of your resume. If you are using a profile or qualifications summary section on your resume, make certain your brand statement and bullet points align.
4. Incorporate your career brand into your LinkedIn profile. Your career brand statement can fit perfectly in the ‘headline’ section of your profile. Make sure that you also consider your entire LinkedIn profile as your branded profile statement.
Include the groups you joined or established and showcase your expertise by responding to questions or commenting to others in the groups.
5. Add your career brand information to your Facebook profile. Your career brand statement should be in the ‘About Me’ section of your profile. Facebook tends to be more personal than professional, so you can’t do too much more branding on this site. Watch your language and conversations and make sure that your images are those that an employer will view favorably.
6. Promote your career brand on your personal Website and/or blog. The ultimate in career branding is establishing a personal Website using your name (firstlast.com). You can use this site to publish all your credentials, including your branding statement, ‘promote me’ speech, mission statement, resume, white papers and other writings, videos, or podcasts that showcase your brand.
If an entire Website is a bit too much for you, why not publish a blog around your area(s) of expertise.© Copyright 2015 Laureen Wishom