Just Say NO — To The MONEY

By , Follow-Up & Stay-In-Touch Marketing Strategist

Solo-E Certified Solo Entrepreneur Expert

Marty Marsh - Follow-Up & Stay-In-Touch Marketing Strategist

You may find that what is standing in your way of success is all the stress that gets created when you find yourself working with difficult clients or clients that aren’t a good fit for you. That kind of emotional stress takes a huge toll on you and all those around you.

It’s stressful — and unfair — to the client as well. Everybody can feel it and somebody has to end it. Unfortunately, that will probably have to be you. Firing a client can be one of the most difficult things you can do, but if you’ve already lined up some referral partners it will be easier to do if you can hand them off to someone else.

The key is in being honest with the client without being hurtful, explaining that you’ve come to realize that you just aren’t the right person to meet their needs. You put the onus back on yourself. They’ll probably be as relieved as you are.

Once you get used to working with only clients you love, you’ll get better at weeding out the problem ones early on — hopefully before you ever start working together. When you’re working with only clients you love — those that are a perfect fit for you — you’ll never miss any money you turn away by saying no to a client that is anything less than ideal because there will always be a better client to fill that space.

Sometimes we sell something to someone and for some reason they come to us and want their money back. Even if you know their reasons are not valid, even if you suspect that they might be simply ripping you off, just give the money back. I’ve learned over the years that most of these battles are not worth fighting and you’ll save yourself a lot of grief if you just give a cheerful refund and be done with it.

If that sort of thing starts happening a lot, THEN you might want to take a look at what you’re offering and double check the value quotient. If a refund prompts you to improve what you’re offering, then everyone else who buys from you later on down the road will be that much better off.

And you will be, too.

Marty Marsh believes that your successful business is the catalyst for creating massive positive change in the world. To that end, he specializes in helping you, the entrepreneurial change-agent, to attract your perfect clients and to grow your business quickly and with ease so you have the resources to truly make a difference in the lives of the people you serve. For more business development and marketing strategies for staying in touch with your ideal prospects, visit http://martymarsh.com

© Copyright 2009 Marty Marsh

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