We live in a competitive business world. And sometimes there’s not a lot that separates us from our business competitors. That’s where￼ leverage comes in. Great companies learn how to leverage the resources they have—and do more with less.
It seems like everyone wants it, everyone is talking about it, but not many entrepreneurs know how to actually create leverage in their business.
As a Growth, Success & Acceleration Expert, here are the top five ways that I have created leverage and established my business to run on autopilot.
1. Utilizing The ‘One-To-Many’ Concept – It is okay to work with a client on an individual basis but in order to leverage your business and maximize your bottom line, you must be able to work with multiple clients at the same time as well.
When you create group programs, conduct live events and tele-summits, you are able to work with many people at one time. One-to-one programs limit and impact your bottom line – you can only work so many hours a day utilizing the one-to-one basis.
As you begin to create one-to-many programs you amplify your message, value and client base.
2. Creating Viable Systems – Without systems, you will never be able to maximize your time. Anything that you are performing over and over again is a perfect candidate for a system.
Incoming leads, following up with people that you meet at networking events, new client set up, invoicing and asking for referrals are prime candidates for developing systems. These are all tasks that you perform over and over again and should be developed into systems that will allow your business to flow seamlessly.
Studies have shown that “a lack of the right business systems” is a major obstacle that determine the difference between business success and business failure.
Right now, pick one repetitive process in your business that you know would benefit from being a system. Then sit down and write out the steps.
3. Delegating Effectively – Here’s a little secret that I want to share with you. My business grew faster, I started working fewer hours and my income increased when I started delegating – yes delegating!
Delegation can be the one thing that launches and maintains your business success. If you delegate the wrong way, it can be disastrous. But when you are clear about what you need, take the time to find the right person and take the appropriate steps to give that person those tasks that are within their expertise and not yours – then you are able to utilize your time to grow your business.
4. Developing Signature Programs – Learning to leverage your expertise is key to business growth. For me, developing signature programs was another way that I leveraged my brand and marketplace position.
If you don’t have a signature program, offering or event – now is the time to create one. It is critical for your long-term success.
I have become best known for my signature program: How to get Connected, get Noticed, get Known and get Paid™.
5. Separating from the Masses – The worst thing you can do is to have your business image look like everyone else. Being a ‘me too’ brand is not a flattering look or image – after all we have seen it over and over again.
When you separate – you set yourself apart from everyone else in your marketplace. For me, I separate by offering a ‘Ritz Carlton’ client experience, creating the ‘wow factor’ helping my clients make those radical decisions that lead to million dollar opportunities, and ‘doing different things and then doing things differently’™.
Are you getting the most out of your leveraging efforts? It could be the competitive advantage you need to stand out as a great company among your competitors.© Copyright 2013 Laureen Wishom